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Posts Tagged ‘Tom Hamling’

GSD&M Targets Wedding Season for Southwest Airlines

GSD&M is launching its fall campaign for Southwest Airlines with a new spot, entitled “Wedding,” which debuts this Sunday during NFL programming.

The ad touts Southwest Airlines as the perfect partner for wedding season. While it may seem like odd timing (with wedding season just ending), invitations are likely making their way out now, and people like the woman in the ad may be wondering how they’re going to make it to several different weddings without going broke. The spot takes a humorous approach, showing the woman partying it up, dancing at several different weddings, before finally resting (very) easy on a Southwest flight. “Everyone deserves 73 dollar fares,” says a voiceover, “because wedding season can get expensive.”

The broadcast spot, as well as a few which roll out later in the month, will run through December. There’s also a print campaign, shot by photographer Martin Schoeller, which features product-focused messages promoting “Bags Fly Free” and free in-flight TV courtesy of DISH. Read more

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Monday Morning Stir

-Talent management consultancy 24 Seven has released its 4th Annual Salary and Job Satisfaction survey results. Among other takeaways, median salary for the marketing industry rose to $77,000 in 2013 compared to 2012’s reported $73,000. link

-San Francisco-based data-driven digital agency Extractable was awarded a long-term partnership with financial services firm, The Newport Group. As a result, Extractable will continue handling UX, design and strategy among other responsibilities.

-GSD&M has welcomed RPA alum Tom Hamling and former W+K strategist Lee Sunga as creative director and senior strategist, respectively. The former will help lead creative on Goodyear and work on other accounts including Southwest and L.L. Bean while the latter joins GSD&M’s Walgreens strategy team.

-Denver-based shop Everything Chocolate has collaborated on a new video/infographic for Online Clock, which as you may gather is designed to be an internet-based alarm clock (above, infographic here).

-Former StrawberryFrog Amsterdam managing director Melinda Eskell passed away in London last week. link

Tuesday Odds and Ends

-RPA promoted a handful of staffers in its creative department including Tom Hamling to VP/CD. link

-More reports are emerging that A-B InBev’s takeover of Grupo Modelo is imminent. link

-Since we’re fans, we couldn’t help but post the sneak peek at Gatorade’s new ad saluting Dwyane Wade for winning the title (above). link

-AKQA founder Ajaz Ahmed talks life post-WPP deal. link

-Fortune take a closer look at Microsoft’s Yammer acquisition. link

-Is Boulder really America’s most creative city? link

-Google Chrome and Lego Australia introduce the world to Build. link

-This person screams winner in your Duh image of the day. link