Last month, Grey New York debuted a new campaign for DirecTV, introducing the world to Super Creepy Rob Lowe and Less Attractive Rob Lowe in the process. Now the agency is back with a follow-up effort, this time contrasting DirecTV spokesman Rob Lowe with cable subscriber Painfully Awkward Rob Lowe.
The new 30-second spot follows in the same cringe comedy formula as its predecessors. Like Less Attractive Rob Lowe, the new character has made some questionable choices about his appearance, including winged hair, a fanny pack and khakis hiked up to Urkel height. He also doesn’t do well around other people, as, after commenting that you have to wait forever for cable providers to show up he notes, “I hope it isn’t a girl…or a guy.”
With the success of the previous ads, it was only a matter of time before Grey rolled out a successor, and it looks like we can expect more from the campaign as well. According to Adweek, there are “at least two more spots from Grey New York” on the way, begging the question, which Rob Lowe will we see next? Read more