TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Tomi Dieguez’

Droga5 Reveals Moto E for Motorola in Style

Droga5 reveals Motorola’s new entry-level smartphone, the Moto E, in an imaginative and inventive 60-second spot.

The spot, entitled “Meet Moto E,” utilizes time lapse footage to show the phone’s durability, while also communicating a host of other features, during a three second free fall during which the phone takes a wealth of abuse. Moto E runs around $130 and, as Adweek puts it, “isn’t going to win over gadget gurus looking for power and superlative specs.” So Droga5 markets the phone as a durable option with a long-lasting battery and enough features to please the consumer who’s just looking for an everyday phone that won’t break down or break the bank. Droga5 was able to accomplish this, with help from production company 1stAveMachine, while also crafting a fun, visually impressive ad with excellent attention to detail that makes the phone look good by association. Stick around for credits and behind-the-scenes footage after the jump. Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Wednesday Odds and Ends

-BBDO SF/Cutwater alum Michael Chamberlin joined fellow Bay Area operation Evolution Bureau as director of strategy and innovation.

-Former Dare SVP/managing partner Sandy Fleischer, who helped “architect” the digital agency’s first North American presence in Vancouver, has joined his former colleagues at fellow BC digital shop, Pound & Grain, where he’ll again serve as managing partner.

-Co.Create whets our appetite for the “British Intelligence Officers Exam,” a new game from W+K Portland for Sony to promote Skyfall. link

-eBay introduces us to “the new eBay.” link

-Y&R and B-Reel teamed up to create an “Anthem” for Dell (above) that’s part of a new corporate campaign for the brand dubbed “Outcomes.”

-The Effie Worldwide crew released their inaugural Effie Report, which analyzes the “drivers of marketing effectiveness.” link

-WPP audience buying unit Xaxis has launched operations in China. link

-Director Tomi Dieguez joined the roster of New York-based prodco, 1stAveMachine. link (pdf)

-New York-based digital agency SarkissianMason won a digital strategy assignment for fashion jewelry brand, Alexis Bittar.