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Posts Tagged ‘Tomi Dieguez’

Sonos Visualizes Music in New Campaign

72andSunny has unveiled a new campaign for Sonos’ wireless hi-fi system which playfully imagines what different genres of music would appear as visually.

Taking the notion that Sonos can transform your home literally, the spots each match musical genres with a distinct visual style. So, for example, in the ad set to “Nous Etions Deux” by La Femme, a home is taken over by pop art, starting with spots covering random appliances. In other spots the folk-pop of Sylvan Esso is rendered in claymation, the electronica of Mount Kimbie melts the walls and the croon of Isaac Hayes is paired to (what else?) liquid gold.

Music for the spots was curated by KCRW Music Director Jason Bentley prior to the shoot, informing the pacing, mood and feeling for filming. This approach seems to have payed off, as the music and visuals, created using a combination of practical and CG effects, combine seamlessly, as the sounds seem to transform the space. The homes pictured, “designed to represent people around the world in all kinds of living spaces” are also perfectly matched to the music and chosen form of visualization. Shot over the course of five days in Argentina, everything comes together for a series of ads that imaginatively illustrate the benefits of Sonos’ product and are a lot of fun to watch. Read more

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Droga5 Reveals Moto E for Motorola in Style

Droga5 reveals Motorola’s new entry-level smartphone, the Moto E, in an imaginative and inventive 60-second spot.

The spot, entitled “Meet Moto E,” utilizes time lapse footage to show the phone’s durability, while also communicating a host of other features, during a three second free fall during which the phone takes a wealth of abuse. Moto E runs around $130 and, as Adweek puts it, “isn’t going to win over gadget gurus looking for power and superlative specs.” So Droga5 markets the phone as a durable option with a long-lasting battery and enough features to please the consumer who’s just looking for an everyday phone that won’t break down or break the bank. Droga5 was able to accomplish this, with help from production company 1stAveMachine, while also crafting a fun, visually impressive ad with excellent attention to detail that makes the phone look good by association. Stick around for credits and behind-the-scenes footage after the jump. Read more

Wednesday Odds and Ends

-BBDO SF/Cutwater alum Michael Chamberlin joined fellow Bay Area operation Evolution Bureau as director of strategy and innovation.

-Former Dare SVP/managing partner Sandy Fleischer, who helped “architect” the digital agency’s first North American presence in Vancouver, has joined his former colleagues at fellow BC digital shop, Pound & Grain, where he’ll again serve as managing partner.

-Co.Create whets our appetite for the “British Intelligence Officers Exam,” a new game from W+K Portland for Sony to promote Skyfall. link

-eBay introduces us to “the new eBay.” link

-Y&R and B-Reel teamed up to create an “Anthem” for Dell (above) that’s part of a new corporate campaign for the brand dubbed “Outcomes.”

-The Effie Worldwide crew released their inaugural Effie Report, which analyzes the “drivers of marketing effectiveness.” link

-WPP audience buying unit Xaxis has launched operations in China. link

-Director Tomi Dieguez joined the roster of New York-based prodco, 1stAveMachine. link (pdf)

-New York-based digital agency SarkissianMason won a digital strategy assignment for fashion jewelry brand, Alexis Bittar.