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Posts Tagged ‘Tony Robins’

Droga5 Takes Diet Coke to the Car Wash

Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash.

A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed scene unfolds in front of her eyes. Dancers in yellow outfits similar to car wash scrubbers mingle with others in white bubble dresses, while everyone drinks Diet Coke (obviously) in a lavish, hallucinatory party scene. This enjoyable eye candy is followed by the nonsensical line, “What if life tasted as good as Diet Coke?” as the girl returns to reality, followed by the new “Get a Taste” tagline. The new ad, the latest in the “Get a Taste” campaign, will run tonight during Scandal and Grey’s Anatomy (a 15-second version will debut next week). Another broadcast spot featuring Taylor Swift will launch later this month. Read more

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Diet Coke Moves Up a Class with Droga5

Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it’s all about the flavor, see…

The “Economy Class” spot’s protagonist is a washed-out airline customer awakened by the unstoppable flavor of Diet Coke…until she realizes that the visions of shaggy dogs and upright bassists dancing in her head are just that.

The larger campaign’s theme, of course, holds that Diet Coke offers consumers a taste of “The Good Life.”

This spot will debut on Wednesday’s Nashville premiere, but it’s really just a taste…coming weeks will see the debut of two new spots, one of which stars Taylor Swift.

You’ll have to be satisfied with credits after the jump, though. The client included the second spot, “Car Wash”, in the credits and the press release but didn’t feel like sending the actual work out to press contacts.

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Geico Reveals Hump Day Humor… on Hump Day

While you’re battling Wednesday workdays at the office, Geico has a new addition to their “Happier Than” campaign that gives a literal visual representation to Hump Day. Yes, a camel, with humps. The camel’s coworkers don’t look thrilled with their humped friend running through channels of cubicles and interrupting their productivity. Wednesdays should be a time of cautious optimism – by the end of the day, a majority of the week will be finished – but these guys look like they just got demoted.

The Hump Day spot – created by the insurance brand’s longtime ally The Martin Agency – won’t be going up on the Mount Rushmore of ¬†”Happier Than” ads. That space is reserved for Dikembe Mutombo‘s supermarket exploits and Eddie Money’s entrepreneurial skills, commercials that dealt with clever concepts that riffed on pop culture. “Hump Day” is more of a cheesy pun dragging itself over 30 seconds of airtime. Re-strum the banjo, there’s always next time. A ridiculously long credit list awaits after the jump.

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Pillsbury Doughboy Giggles for Geico

What?!? Is that the Pillsbury Doughboy being used in a non-Pillsbury advertisement? Is that even legal? This is a big deal! Wait, is it a big deal? I mean, it’s not like they’re competitors of Geico’s. You can’t insure your car with baking products and you can’t bake with car insurance. Wait, can you? No…no, you can’t. Yet.

What we have here is an ad-crossover of sorts, which, if you think about it, wouldn’t be that surprising if brands weren’t so super protective of their copyrighted material. You’d think that someone would learn a lesson from Who Framed Roger Rabbit? about that joys of allowing your brands to interact with others. So it’s refreshing to see Pillsbury play ball with Geico and The Martin Agency for a joke about the giggly little Pillsbury Doughboy getting the pat-down from the TSA on his way to a baking convention. Man, that little guy really loves being touched, huh? Credits after the jump.

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