The team takes a minimalist approach to the teaser, eschewing voiceover in favor of close ups of the game’s weaponry while also teasing a clash between law enforcement and criminals. True to the teaser format, the spot reveals little, leaving viewers wanting more. To pull off the trailer, Khoury and Lee directed separate shoots on the same stage. While Lee’s crew “was responsible for filming all of the actors, vehicles, weapons, gear and paraphernalia in a sleek, action-packed fashion,” Khoury and his team “shot at high speeds to capture all of the slow-motion explosions and actual weapon fire including a submachine gun, pump shotgun and assault rifle.” While the teaser reveals little about the Battlefield Hardline‘s plot or gameplay, weapon-loving fans of first-person shooters should eat this right up. Credits after the jump. Read more
Posts Tagged ‘Tony Vasquez’
Just days after announcing the impending arrival of its new chief creative officer, Draftfcb San Francisco has elevated a couple of agency vets to group creative director including Colin McRae and Tony Vasquez, who have racked up five and 10 years, respectively, at the agency and most recently picked up Bronze Lions at Cannes for their “Your Mom Hates Dead Space 2” campaign.
In addition to McRae and Vasquez’s promotion, Draft SF has also bumped up Julie Scelzo to GCD. Scelzo, who joined the agency in 2009, has worked on Dockers (“Wear the Pants,” for example) and also leads creative on Del Monte’s entire pet product portfolio.