Wongdoody taps Seattle Seahawks quarterback Russell Wilson in a new spot for Alaska Airlines.
In the 60-second spot, Chief Football Officer Wilson puts the Alaska Airlines crew through training camp, remarking, “Alaska Airlines and I are basically one and the same: we’re always prepared. The separation’s in the preparation.” Wilson runs snackuracy and teddy bear tossing drills, and quizzes the team on routes and seat switching strategy. The airline training camp schtick is not a bad idea, and it is timely, but the full-length spot stretches the idea a little thin. It is much better served by the 30-second version, which we’ve included, along with credits, after the jump. Read more
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At the beginning of the month, Wongdoody debuted a new spot for Amazon Fire featuring Gary Busey — which was predictably weird. Now Wongdoody is back with an interactive video, just in case that wasn’t enough Gary Busey for you.
The new video allow viewers to select from 23 items, from a blowfish to a surfboard to a monkey with a party hat, which Busey will then talk to. “Talking to Things With Gary Busey” contains over 450 individual annotations within a 15:30 YouTube video, with each item selected bringing the viewer to a different point in the video. Options to click through to purchase Amazon Fire are spread throughout the video. Apparently the video “also features several secret clips that users can only find by navigating deeper within the experience,” although it’s unlikely most viewers will stick around to discover them as the interactive video adds little to the joke from the original spot, basically drawing out a kind of funny idea well past its welcome point. Credits after the jump. Read more
L.A./Seattle-based Wongdoody and digital studio World Famous have joined forces to celebrate the 40th anniversary of the Seattle International Film Festival by reintroducing viewers to some of their favorite movies.
Watch as a vaguely robotic/European narrator posing as a “futuristic scientist transport[ing] willing subjects into alternate realities” sells the “Cinescape” experience by empowering a viewer to live out her “Trainspotting” toilet fantasy and recasting some extra as the only professional actor in “Beasts of the Southern Wild.”
The campaign, which also features “key art, print, outdoor, online and identity assets”, is currently airing as a trailer in various Seattle-area theaters. It will expand in various forms in the period leading up to the festival’s May 15th opening date.
The relationship between the agency and the festival has been a long one; this is their 11th collaboration.
Check out the shorter cut along with some quotes and credits after the jump.
L.A./Seattle-based The Pitch alum Wongdoody crafted a new campaign for the nation’s largest take and bake pizza chain, Papa Murphy’s.
The new work from Wongdoody, who have served as Papa Murphy’s AOR since October 2012, promotes the chain’s “HeartBaker” pizza with an ad celebrating family-friendly Valentine’s Day celebrations. “Remember when you were just dating and Valentine’s Day was all about romance and flowers and fancy dinners out?” asks the new spot. Well, then, to paraphrase Louis C.K. “people [came] out of your vagina and [stepped] on your dreams.” Now, according to the “HeartBaker” spot Valentine’s Day is about “the really good stuff.” The online version (featured above) interrupts the sentimentality with a disclaimer that the “good stuff” may include things like “itchy tutus, “getting hand-made Valentines out of the dog’s mouth,” “glitter everywhere,” “mysterious carpet stains” and “nightmares about cupid.”
As Wongdoody chairman and executive creative director Tracy Wong explains, “The original HeartBaker spot is a sweet, poignant take on the family Valentine’s Day dinner…That said, for every 15 seconds of wonderful, ‘I’ll-remember-this-moment-for-the-rest-of my life’ parental bliss, there’s often a lot of funny, messy, chaotic stuff that happens along the way. So we’re poking some fun at ourselves and the perfect angelic child-filled Valentine’s we’ve portrayed in the original spot concept to remind couples that love, romance and humor play a role no matter how they celebrate Valentine’s Day.”
Here’s a free culinary tip: disregard Papa Murphy’s “Love at 425 degrees” tagline. For pizza, you want the oven as hot as possible, so crank that shit up to 500 (or higher). Stick around for the original TV spot after the jump. Read more
If you’ve already burned through Friday Night Lights, Parks and Recreation, New Girl, Bob’s Burgers, The League, Orange Is The New Black, and basically any other TV series worth watching on Netflix, set phasers to the documentary section for the 2011 film Jiro Dreams of Sushi. Directed by David Gelb, the movie is a portrait of 85-year-old world-renowned sushi master, Jiro Ono, who’s dedicated (literally) almost every waking moment of his life to perfecting his craft.
The film goes to great lengths to show how far Jiro strives to make the most perfect sushi in the world while simultaneously begging the questions, “What if your entire life was dedicated to only one pursuit? How would that affect your personal relationships? How do you then define success, if the concept of ‘success’ is even an ascertainable goal in your mind?” It’s as troubling a portrayal as it is fascinating, causing the viewer a level of introspection that few other films can achieve. It only made sense, then, for Gelb to follow-up his documentary on the world’s best sushi by filming its American equivalent, Papa Murphy’s Take and Bake pizza, for a new campaign from Wong, Doody, Crandall, Wiener.
It’s clear that Gelb employs some Jiro Dreams of Sushi-style camera work here. However, whereas his documentary focuses on getting to know the people behind the food, his spot has no time to do so. So, we instead get some creepy anonymous hands, kneading pizza dough in slow motion. We get some mom feet, with a mom arm shooting into frame from above to half-hug her child. Finally, we get some assorted family hands, each reaching out of nowhere to grab pizza slices (again, in slow-motion). All of this while creepy piano-plinking plays menacingly in the background.
While watching Jiro Dreams of Sushi, I was nervous that perhaps someone in Jiro’s immediately family would comment on his coldness, or his chef-before-father mentality. While watching this spot for Papa Murphy’s, I was worried that someone would be murdered. Credits after the jump.
As we continue shaking rust off post-holiday, we might as well tell you that Tracy Wong, Court Crandall and the rest of the crew at Seattle/L.A.-based WDCW have unveiled their first broadcast campaign for Papa Murphy’s since beating out of a handful of agencies for the account back in October.
The agency has fulfilled its promise of launching its first campaign for the Vancouver, WA-based “take ‘n bake” pizza chain in Q1 of this year, and in doing so, has knocked out not one but a handful of spots. Still, we figured we’d stir the sauce a bit, keep things out of context and top this post off with an outtake reel from the campaign, which is dubbed “Love at 425 Degrees.” From what the parties involved tell us, the tagline’s inspired by the temperature in which Papa Murphy’s pizza bakes at in a home oven. So, there you go, and below is one of the spots, which plugs one of Papa’s weekly deals while also revealing that the brand’s 425 temp will make everything safe and sound in the household.
Well, there’s only so much you can do with ads for pizza chains, people, but check out one more spot and credits if you so choose after the jump. Now the only question that remains is whether WDCW will seek revenge in the next season of The Pitch.