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Posts Tagged ‘Trent Patterson’

Walmart Appeals to Crazy People for ‘Call of Duty’ Midnight Release

With the Harry Potter series of novels completed, the only products that can get weirdos to hang out in a store until midnight are video games. And, with the release of Call of Duty: Black Ops II coming next week, “America’s Chain,” Walmart, is trying to convince weirdos to specifically hang out in their store with this new spot from The Martin Agency.

Believe it or not, this spot was directed by Ruben Fleischer, better known to most as the director of Zombieland. For those that are unaware, a large portion of the Black Ops series is dedicated to killing and/or running from zombies. So, this selection actually makes a good amount of sense.

Perhaps even more shocking, Walmart enlisted the help of Academy Award-winning composer of The Social Network, Trent Reznor, to create the music playing in the background as our protagonist runs to safety. It’s strange to consider that Reznor, better known to most of you as that angry guy from Nine Inch Nails, is now having his “Theme from Call of Duty: Black Ops IIarrangement used to convince nerds to go to Walmart. But hey, Trent Reznor’s gotta eat just like everyone else. You don’t want Trent Reznor to starve to death, do you? Also, we can probably safely assume that Trent had no idea his music for the game would end up in a Walmart ad. Credits after the jump.

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Martin Promotes Patterson to CD

Fresh off of changing its creative leadership, Richmond, VA’s own The Martin Agency is making more moves in the department as it’s promoted ACD/copywriter Trent Patterson to creative director. Patterson has spent the last four years at Martin, helping lead creative on several campaigns for Wal-Mart (some of which earned him a couple of One Show Pencils this year). Now as a CD, Patterson will still work some on the retail giant, but will primarily be heading up creative on Martin’s Comcast business.

Prior to joining the Martin Agency, Patterson spent nearly eight years as an ACD/copywriter at GSD&M, where he worked on a variety of accounts including Southwest Airlines, the U.S. Olympic Committee, BMW and 7-Eleven.