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Posts Tagged ‘Trent Reznor’

Walmart Appeals to Crazy People for ‘Call of Duty’ Midnight Release

With the Harry Potter series of novels completed, the only products that can get weirdos to hang out in a store until midnight are video games. And, with the release of Call of Duty: Black Ops II coming next week, “America’s Chain,” Walmart, is trying to convince weirdos to specifically hang out in their store with this new spot from The Martin Agency.

Believe it or not, this spot was directed by Ruben Fleischer, better known to most as the director of Zombieland. For those that are unaware, a large portion of the Black Ops series is dedicated to killing and/or running from zombies. So, this selection actually makes a good amount of sense.

Perhaps even more shocking, Walmart enlisted the help of Academy Award-winning composer of The Social Network, Trent Reznor, to create the music playing in the background as our protagonist runs to safety. It’s strange to consider that Reznor, better known to most of you as that angry guy from Nine Inch Nails, is now having his “Theme from Call of Duty: Black Ops IIarrangement used to convince nerds to go to Walmart. But hey, Trent Reznor’s gotta eat just like everyone else. You don’t want Trent Reznor to starve to death, do you? Also, we can probably safely assume that Trent had no idea his music for the game would end up in a Walmart ad. Credits after the jump.

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Oscar-Winners David S. Goyer, Trent Reznor Talk ‘Call of Duty: Black Ops II’

Video Games: They’re quickly becoming more and more like movies. Or, are movies quickly becoming more and more like video game? “Could it be both?” you wonder. You don’t know. All you know is that thinking about it makes you confused and being confused makes you angry and your misplaced anger makes you revert back to adolescent behavior by locking yourself in your bedroom, turning up Nine Inch Nails’ 1994 album The Downward Spiral on your stereo, and refusing to come down for dinner because no one understands you and nothing makes sense anymore and the only people you can talk to are other online gamers who will play Call of Duty with you until you fall asleep crying into your pillow.

Lucky for you, here’s a video of Nine Inch Nails founder Trent Reznor, who won an Oscar for Best Original Score with his work on 2010′s The Social Network, discussing his work on the video game, Call of Duty: Black Ops 2 (try not to think about it too much). Joining him is David S. Goyer, a writer whose extensive resume includes such films as The Dark Knight, Blade and Kickboxer 2: The Road Back.

Join them and COD: BO2 creators Mark Lamia and Dave Anthony as they discuss the mixed up relationship between these different (but similar!) entertainment mediums. And rejoice that when Call of Duty: The Musical hits Broadway, Trent Reznor will be one step closer to EGOT-ing.

Tuesday Odds and Ends

-L.A.-based company SocialVibe added ex-Wunderman VP John Capano as CMO and former O&M exec Bob Lonigro as VP of ad sales.

-Digitaria’s Minneapolis office has hired former JWT MN strategic planning director Dan Jurek as VP, CRM & customer experience.

-Procter & Gamble global brand building officer Marc Pritchard was appointed as chairman of the Ad Council.

-TBWA\Chiat\Day global CD Jayanta Jenkins is curating and participating in an online art contest series called Ally Originals INSPIRE. link

-Adam Kustin has been promoted to president of Knoxville, TN-based “green” agency, Shelton Group.

-Viacom-loving DirecTV subscribers may be shit out of luck my midnight tonight. link

-So, will iPad Mini kill off the iPad? link

 

 

 

Wednesday Odds and Ends

-BMB India racked up a handful of account wins including Leela Gurgaon, Della Adventure, India’s largest Adventure Park in Lonavala and She Comfort Sanitary pads.

-Yeah Yeah Yeahs frontwoman Karen O models for Absolut (above).

-Beer commercials: Not stupid. link

-Bicoastal/London prodco Moxie signed director Tom Routson for global commercial representation.

-Trent Reznor‘s journey from NIN to Academy Award nominee, thanks to a little movie about Facebook. link

-Did you know Chicago Advertising Federation’s 29th Annual Career Day is this Friday? link

-Hey, let’s play M&M’s “Space Heroes,” shall we? link

-Netflix beat out Apple in customer brand loyalty, at least according to one study. link

-Proximity Worldwide chief innovation officer Simon Bond will serve as keynote speaker at Dubai Lynx. link

D-Wade Again Mimics Bond in Latest ‘Dominate’ Nike Effort

W+K New York tries to top its already over-the-top “Dominate Another Day” campaign starring one of the Miami Heat’s “Big Three,” Dwyane Wade, with this latest spot called “The Escape.” Here, D-Wade is trapped in the diabolical clutches of the Zen Master (perhaps a jab at Phil Jackson?) and is being chastised by his buddy Specialist H for being late to his holiday party. Wade of course escapes and battles through snakes and ninjas before eventually blowing up the joint on his way out. Someone page Michael Bay or the Wachowskis.

LeBron can keep asking his rhetorical questions while his buddy plays superhero in this latest Jordan Brand advert, which was directed by the always less-than-modest Noam Murro and features music from Nine Inch Nails cohort Atticus Ross (who’s nominated along with Trent Reznor for a Golden Globe for The Social Network soundtrack).

Full credits after the jump.

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Monday Odds and Ends

-R/GA Sao Paulo brought in Marcio Garcez as group account director, client services.

-Facebook brand pages pay off. link

-Dailey launched a new ad for Butterfinger (above).

-72andSunny hired Eric Psalmond as technology director.

-BtoB chose Euro RSCG as direct agency of the year. Too early? link

-PR Junkie lists top 10 global brands based on media value. Guess who’s on top. link

-Trent Reznor talks the “fakery of Facebooking.” link

-Apple was awarded a trademark for “There’s an App for That.” link

-Hollywood-based shop Troika launched The Hub. link

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