John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would  the boombox move from Say Anything exist with conventional thinking?

The tagline is the adspeak centerpiece of Commonwealth’s new Chevrolet campaign titled “Find New Roads.” The 90-second spot premiered last night alongside irresponsible tweets about Katy Perry‘s cleavage and Justin Timberlake‘s bad haircut. Chevy’s ad acts as a trailer for what’s to come, showing off the Volt, Spark, Sonic, Impala, and Stingray. There’s also a robotic pet dog and a doe interacting, which may be awkward symbolism for combining technology and nature, but we can just pretend that part doesn’t exist. The response thus far has been positive, and the ad already racked up a six-figure view count on Youtube.

It makes sense for Commonwealth to jump outside the box. The agency, which unites folks from Goodby and McCann, was born thanks to unconventional thinking from ex-GM CMO Joel Ewanick, who didn’t want to waste money on Super Bowl ad space. One could easily see “Find New Roads” debuting during last week’s game, but it didn’t have to compete with farmers and sloppy kissing noises. GM fired Ewanick last summer, but his auto agency and some of his ideas are still in play, apparently.

I guess he didn’t try the boombox move with GM’s senior leadership. Credits after the jump.

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From Deutsch LA comes the above TV spot for Dr. Pepper, set to debut during the BCS National Championship game tonight. As college football fans know, it’s a funny coincidence that tonight’s game will be anything but “one of a kind,” as the two teams playing already met once before in the regular season (with LSU beating Alabama 9-6 in overtime).

As you’ll notice, “Always One of a Kind” is veering quite a bit away from the “controversial” nature of recent work for Dr. Pepper 10, which is, by the way, “not for women.” For the brand’s full calorie-d product, Deutsch is taking a more inclusive approach. See, Dr. Pepper classic isn’t just for women. It’s for proud cougars who wear their identity on t-shirts. It’s also apparently for control freaks, momma’s boys and canine wingmen, all of whom look quite dashing in red. And, in case you’re wondering, the “I’m a Pepper” shirt that shows up at the end is an homage to a 1970s TV campaign of the same name.

The obvious complaint is that the “one of a kind” individuals in the spot are all wearing the same t-shirt, an observation that skeptical millennials are sure to point out upon seeing the ad. Well, Dr. Pepper has them covered, because viewers can actually purchase customized “I’m a (declaration)” shirts from Dr. Pepper’s website. I wonder if “I’m a Coke loyalist” or “I’d like to teach the world to sing” will fly with the powers that be. Also, for you social media devotees, Dr. Pepper’s promoted #ImA hashtag is currently trending nationwide on Twitter. Credits, and an animated new spot from Deutsch (this time for Diet Dr. Pepper) follow after the jump.

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