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Posts Tagged ‘Trine Pillay’

Blue Hive, London Unveils Ford Mustang with ‘The Road Awaits’

The Ford Mustang is coming to Europe for the first time in its 50 year history, and agency Blue Hive is launching the brand with a campaign culminating in a chance to pre-order the iconic car during the Ford-sponsored 2014 UEFA Champions League Final on May 24th.

The TV spots showcase open roads in different locations across Europe with the campaign tagline, “The Road Awaits.” Logistically ambitious, the spots “involved closing landmark roads around Europe – including the Coliseum in Rome, Regent St in London and the Brandenburg Gate in Berlin.” The commercials are part of a larger, 360 campaign which also includes digital, social media, email, print, and cinema. Each of these components directs viewers to the landing experience where participants can register their details for a chance to pre-order a Mustang of their choice. Only 500 of these Mustangs will be available ahead of the car’s official launch, and Blue Hive has created a digital pop-up shop allowing fans to have a chance at pre-ordering for the duration of the 2014 UEFA Champions League final. Stick around for credits after the jump. Read more

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Tribal Worldwide, Volkswagen Reinvent Driving Music with ‘Play The Road’

Tribal DDB–sorry, Tribal Worldwide as it’s now known–collaborated with Volkswagen, electronic vets Underworld, production company B-Reel and director Anders Hallberg to create “Play The Road,” a 2:47 video showing the Volkswagen Golf GTI turned into a musical instrument by a new iPhone app.

The video, filmed over two nights in London, shows precision driver Thomas Wulff utilizing the new app to create new music, recorded by Underworld but “controlled by the speed and steering of the car itself.” It’s a cool idea, and while the music created isn’t exactly mind blowing, it really does seem to sync with the driving experience well. Of course, having a precision driver like Wulff showing your car off doesn’t hurt either. At the end of the long spot, Volkswagen plays on their usual “Drivers Wanted” tag, changing it to “Musicians Wanted.” So far, the iPhone app used in the ad has not been made commercially available. Although Volkswagen UK was offering visitors to their Facebook page a chance to win the opportunity to experience the app , the competition now appears to be closed.

If you’d like to learn more about “Play The Road” and how it was developed, Tribal worked with director Ed Sayers to create “”How We Reinvented Driving Music.” It’s an interesting look at the new technology, and those involved with creating it. Be forewarned though, it may just make you want the app more. We’ve included it, along with credits, after the jump.  Read more

Monday Odds and Ends

-If you haven’t heard, Martin Agency stalwart/president Mike Hughes has been blogging about his long battle with lung cancer, which dates back to 1995. Today, he updated with a new post entitled “dying in plain sight.” We wish him well. link

-We’ve been told RAPP was behind a a Super Bowl-related online effort called PopTag.Me, which indulged in all things social media smack talk. link

-According to Edmunds and AutoTrader analysis, Hyundai’s Super Bowl XLVII commercials were the most effective drivers of web traffic. link

-Former Smuggler head of production Trine Pillay joined B-Reel as executive producer of its London office.

-L.A.-based prodco TWC Films signed director Kathleen Lorden to its roster. link

-The Ram “God Made a Farmer” Super Bowl ad (which we’ll probably be discussing more at length tomorrow) topped Harrisburg, PA agency Pavone’s annual “Spotbowl” rankings. link

-Creative agency ais London added to its account team, welcoming Kitcatt Nohr Digitas alum David John as account director for clients including PlayStation and Betfair while Katie Booth joins as account director on Vodafone.

-In non-Super Bowl-related ad news, here’s what 72andSunny has been up to for Carl’s Jr./Hardee’s (above).