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Posts Tagged ‘Tripp Westbrook’

Firehouse Helms Simple, Effective ‘Forest’ Spot for Interstate Batteries

Dallas-based agency Firehouse created this simple, yet clever and effective spot for Interstate Batteries.

The 30 second “Forest” depicts an overgrown forest swallowing up a long-abandoned ’52 Ford Mainline with weeds and vines. Although the car is overrun with vegetation, its battery is still going strong, evidenced by the song blasting from the radio. “No battery lasts longer,” the spot claims, ending with the tagline “Interstate Batteries Outrageously Dependable.” It’s a refreshing, no-frills approach devoid of such new-fangled devices as campaign hashtags or social media tie-ins. Hell, it doesn’t even need actors or voiceovers. “Forest” is simply concerned with delivering its message in as direct a way as possible, which it does adeptly over the course of its 30 seconds. Credits after the jump. Read more

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And Now, a Quickfire Super Bowl Ad Q&A with an Agency ECD

Our pre-Super Bowl coverage continues, this time with a little insight from Tripp Westbrook, who’s actually not a character from Knots Landing, but in fact the partner/executive creative director at Dallas-based agency, Firehouse. Conjuring up the words of Padma Lakshmi, here’s a quickfire Q+A regarding the Big Game with Westbrook, who’s worked as a creative director at GSD&M  and an ACD at Fallon prior to Firehouse.

What ads you’re most looking forward to this year?
I’m trying to go into it with no expectations and just let them wash over me. Yes, I think that might be best.

Is the ever-increasing Super bowl ad cost really worth what’s now $4 million a spot?
Wow, that’s certainly a big number to try and get a return on. However, I think that for the right client with the right execution, it’s certainly possible to generate PR, and talk value, that far exceed the actual media cost. The value can get amplified even further if you leverage other digital/social assets to work hand in hand with it.

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