Tripp Westbrook - AgencySpy http://www.mediabistro.com/agencyspy Inside Your Agency. Deep Inside Copyright 2013 Tue, 21 May 2013 20:48:39 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 And Now, a Quickfire Super Bowl Ad Q&A with an Agency ECD Our pre-Super Bowl coverage continues, this time with a little insight from Tripp Westbrook, who’s actually not a character from Knots Landing, but in fact the partner/executive creative director at Dallas-based agency, Firehouse. Conjuring up the words of Padma Lakshmi, here’s a quickfire Q+A regarding the Big Game with Westbrook, who’s worked as a creative director at GSD&M  and an ACD at Fallon prior to Firehouse.

What ads you’re most looking forward to this year?
I’m trying to go into it with no expectations and just let them wash over me. Yes, I think that might be best.

Is the ever-increasing Super bowl ad cost really worth what’s now $4 million a spot?
Wow, that’s certainly a big number to try and get a return on. However, I think that for the right client with the right execution, it’s certainly possible to generate PR, and talk value, that far exceed the actual media cost. The value can get amplified even further if you leverage other digital/social assets to work hand in hand with it.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Kiran Aditham http://www.mediabistro.com/agencyspy/and-now-a-quickfire-super-bowl-ad-qa-with-an-agency-ecd_b43712#disqus_thread http://www.mediabistro.com/agencyspy/and-now-a-quickfire-super-bowl-ad-qa-with-an-agency-ecd_b43712 http://www.mediabistro.com/agencyspy/?p=43712 Fri, 25 Jan 2013 12:08:15 +0000