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Posts Tagged ‘Tristian Wake’

Goodby Silverstein & Partners Attempts to Scare Young People into Voting for Rock the Vote

With Halloween coming up at the end of the month, Goodby Silverstein & Partners has a new campaign for Rock the Vote that attempts to scare young people into voting, entitled “#CareLikeCrazy.”

In the above 30-second spot, a right-wing lunatic espouses his (scary) views on women’s rights, preceding his rant by letting you know he never forgets to vote. He says women, who “think they want equal pay” are just having their minds poisoned by feminism and its the responsibility of men to protect them from themselves. His psychotic rant is followed by the a horror movie scream and the message “He votes. Do you?”

Since, unfortunately, there really are people like this out there, this is a clever approach. For those who don’t think there’s reason to vote, it’s a reminder that sane, rational people are needed to cancel out the votes of people like this guy. Similarly minded spots take on other topics (with other crazies) like war, the environment and voting rights. Read more

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Carmichael Lynch Re-enters the 36 Chambers for Steak ‘n Shake

Just over a year ago, Carmichael Lynch turned its role as Steak ‘n Shake’s new AOR into an opportunity to demonstrate its love of all things retro kung-fu with the “Hunger Wisely” campaign.

This week, the agency released an extension of that effort for the client (which is NOT to be confused with Shake Shack), helmed again by director Harold Einstein of Dummy Films.

The two new spots are very much in keeping with their predecessors. Here’s “Kung Fu Elbow”, which sounds like a very creative description of premature arthritis:

We’re partial to “Blindfold” after the jump.

Read more

W+K NY, Rudy Hype College Football Playoffs for ESPN


Sean Astin reprises his role as Rudy in a new spot W+K New York created to hype the new college football playoff format for ESPN.

In the spot, Astin apes his inspirational speech from Rudy, this time riling up the locker room with the promise of a playoff format for college football. When he reveals that the format won’t take effect until 2014 however, the reception falls somewhat flat. Filmed at St. Joseph High School in Brooklyn, New York, the spot takes place in 1975, the year Rudy Ruettiger played for Notre Dame. While the famously cheesy movie certainly deserved a satirical send up, W+K’s spot fails to really hit the mark and feels a bit drawn out at 90 seconds. Stick around for credits after the jump. Read more