Ty Montague - AgencySpy

Monday Morning Stir

Kiran Aditham — Mon, 01 Oct 2012 09:40:27 +0000

-At its MIXX Conference today, the IAB unveiled a study that says employment in the ad-supported internet sector has doubled over the past four years to 5.1 million and contributed $530 billion to the U.S. economy in 2011 alone. link

-Meanwhile, -ZenithOptimedia has reduced its global ad spend forecast, predicting 4.6 percent growth in 2013, reaching $525 billion by the end of the year.

-Domino’s is digging Facebook’s new ad exchange. link

-The Hip-Hop Hall of Fame is in final talks with ad agencies and marketing firms this month to select the winning firm to manage the Hip Hop Hall of Fame Museum and related multimedia divisions, $100M national & international naming rights, official category sponsorship negotiations, activations as well as campaigns from 2012-2017.

-$1 million in USA Today ad space is up for grabs in the newly redesigned trade’s 2012 Print Ad Competition, which will be judged by the likes of Ty Montague, Chuck Porter and Droga5 CEO Andrew Essex. link

-Samuel L. Jackson has joined Sarah Silverman & Co. in campaigning for Obama, pure Samuel L. style. link

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Tiffany Rolfe Joins Co:

Kiran Aditham — Wed, 30 May 2012 10:15:46 +0000

After 10 years at Crispin Porter + Bogusky, Tiffany Rolfe is joining up with Ty Montague, Rosemarie Ryan & crew at Co: Collective as partner/chief content officer. Rolfe, who officially assumes her title(s) this Friday, will be based in New York, where not only Co: is based, but her husband Dave, who left CP+B himself a few months ago for a post at BBDO NY.

As for Tiffany, you probably know that she most recently served as VP/ECD at CP+B’s L.A. office, which was exhumed 18 months ago and services clients including Old Navy. Rolfe started as an art director at CP+B and in the ensuing decade, worked on campaigns for VW, Mini, Burger King and served as creative director on “Truth.” Regarding her new gig at Co:, Rolfe says in a statement, “A unique opportunity like this was hard for me to say no to and something I think I’m prepared for thanks to working at CP+B. I look forward to helping extend co’s business and creating meaningful content and solutions for brands. Not to mention, co’s collaboration model also means that we can work together on projects with CP+B. So we will stay close, but this endeavor represents a new exciting phase in my career.”

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Musante Joins Co: as Content Lead, Shares His Thoughts

Kiran Aditham — Wed, 27 Apr 2011 13:54:53 +0000

Ty Montague and Rosemarie Ryan have added another creative to their Co Collective, namely Jason Musante, who joins as content lead. What does that title mean exactly? Well, according to a statement from Montague himself, content leads “have to be creative problem solvers first and foremost.” Musante’s role calls for him to address these problems “through innovation.” Very specific indeed.

Anyhow, Musante arrives from BBDO New York, where he served as digital creative director and led efforts for GE among others. Before BBDO, Musante had stints at Saatchi & Saatchi, KBS+P and McKinney. At the last shop, the creative led the Virgin Atlantic account but perhaps most notably was part of the team that developed the award-winning “Art of the Heist” campaign for Audi.

Perhaps feeling a bit chatty, the new Co content lead has also decided to whip up a little item called “Beyond the Buzz” for AgencySpy, which you can read after the jump.

continued…

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Montague, Ryan’s Co Adds New ‘Chief Collaborator’

Kiran Aditham — Thu, 10 Mar 2011 11:04:16 +0000

Now that it’s been, say, six months or so since JWT ex-pats Ty Montague and Rosemarie Ryan officially introduced Co: to the world, the agency (or “story-led innovation collective” as they say) has added Jacob Styburski as “chief collaborator.” Styburski arrives from frog design, where he was an account director for three years. Prior to that, the new collaborator spent a few years as a “six sigma design black belt” and a director, user experience design for clients such as Motorola and AT&T Mobility, respectively.

His new role calls for him to lead innovation teams in the design of branded products, services and experiences for Co clients and Styburski owns process and coordination of talent and resources as well. In a statement, Montague says, “Collaboration lies at the core of our model and Jacob’s experience running multi-disciplinary teams at frog design will be invaluable as we continue to grow and develop. Plus, he’s a former marine so he’s really hard to argue with.”

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Nicholson Rejoins JWT, Takes Over as NY CCO

Kiran Aditham — Fri, 10 Dec 2010 17:23:56 +0000

Well, here’s a big news item to end the week. It took a few months, but JWT New York has finally found a successor for Ty Montague as the agency’s announced that Peter Nicholson has joined up as its chief creative officer. As you may remember, Montague and co-president Rosemarie Ryan left JWT in March to eventually start up Co: and the agency’s North American CEO David Eastman and company have been on the hunt ever since.

It marks a second tour of duty at JWT for Nicholson, who was an ECD at the shop from 2005-2007. During the ensuing years, he took on posts including CCO at Deutsch New York before heading over to Redscout in April (that was quick) to take on the same title and work on accounts including Activision, Diageo, Kate Spade, PepsiCo and Samsung.

During his career, Nicholson also held creative posts at Publicis New York and Goodby.

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V&S, Leo Use 80′s Video as ANDYs Call for Entries

Kiran Aditham — Wed, 08 Dec 2010 12:32:27 +0000

Awards season is coming sooner than we think and here’s Leo Burnett’s entry dubbed “Montage Me.” The agency teamed up with Boulder’s beloved Victors & Spoils and created this digital ditty, one of 1,000 call for entries submitted to the latter firm’s ANDYs challenge.

If you’re feeling ironic, clap your hands and submit a headshot or three to this Facebook-based effort, which lets your mug play a part in an 80′s music video. So far, only one of the three videos is available to participate in, but “Montage” won the hearts of V&S’s Evan Fry as well as ANDYs co-chairs Ty Montague and Michael Lebowitz. Along with V&S and Leo’s input, the project also was aided by the latter agency’s marketing services unit, Arc Worldwide, Tool of North America, Optimus and Comma.

In a somewhat humble statement regarding the “Squirrel Fight” call for entries competition, Fry says, “The idea to open up to the world the call for entries idea was a great one, and unfortunately I can’t take credit for that. It was all Ty and Michael and the ANDYs. It was crazy how many ideas came in. Probably because the award was so great – not only would your idea be produced as the official call for entries idea, but you’d also win the last coveted spot on the 2011 ANDYs jury alongside the biggest players in the industry. I just hope the winner doesn’t say anything stupid to Goodby or Keller.”

The “Montage Me” campaign runs through Jan. 7, which is the work submission deadline for the ANDYs itself.

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Gerry Graf’s New Shop: Barton F. Graf 9000, LLC.

Matt Van Hoven — Wed, 27 Oct 2010 11:40:44 +0000

When Gerry Graf vacated the CCO seat at Saatchi, people were all “OMG WTF is going on with these advertising people?” His salvo/exodus came at around the same time Ty Montague and Rosemarie Ryan left JWT (they later formed Co.). It was a shake-up the likes of which advertising hasn’t recently seen, and that twisted many important agency folks’ undies into a formidable super-bundle.

So, now what.

I had breakfast with Graf a few days after he left and asked what he’d be up to, what with all the free time he was facing. The most striking remembrance of that meeting was how ready to be done he was. Advertising is a cranky mistress: too many chores, not enough sex. As a remedy, Graf told me he planned to watch movies and play video games for awhile. If I recall correctly, he gave himself a year to mess about. In the last few months he’s done some speaking events and whatnot, too. But c’mon, you knew as well as we did, he couldn’t stay away too long.

Hidden in the ether of his time off is the beginnings of his next step. Graf’s father, one Barton F. Graf (pictured), provided a bit of the inspiration, as did DOOM – a videogame any gamer will tell you was made famous by one weapon – the BFG9000. That’s “Big Fucking Gun”, which acronym-ically matches Barton F. Graf, creating a tie in to Graf’s heritage and (apparent) love of blowing shit up.

The only tangible existence of new “shop”, so-far called Barton F. Graf 9000, LLC., is a Facebook page containing Graf’s previous work. I’m not sure you can even call it a shop, or an agency, or anything just yet. But I can say the guy wants to do something, SOMETHING, that doesn’t involve cereal boxes or fluorescent lights or swiping a key card. And because Graf’s agency name sets it up so nicely, we gotta ask – does the BFG9000 have any ammo left?

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Arnold Alum’s New Venture Definitely Not About Crowdsourcing, No

Kiran Aditham — Thu, 14 Oct 2010 12:17:07 +0000

We can’t help but think of Ty Montague and Rosemarie Ryan’s new venture Co: when we read the description for Ideasicle, which is yet another company looking to disassociate itself from the dreaded “crowdsourcing” label by slapping another fancy title on and surrounding itself with “creative experts.”

The brainchild of Will Burns (pictured), former Arnold Worldwide EVP, director of business development & agency innovation, Ideasicle is built on “expert sourcing”, not crowdsourcing and is focused purely on developing “innovative revenue-generating marketing ideas, while leaving the advertising to the advertising agencies.” Who are the experts in question, you ask? Well, Burns has assembled a team that includes creative directors Jed Alger and David Baldwin, who hail from W+K and Baldwin&, respectively.

According to Burns, “The ideas from the experts are captured using a proprietary technology platform that makes it incredibly easy for each expert to absorb the video briefing, post ideas in time-deferred ways from an iPhone, iPad or computer, and riff off each other.” Here’s a pretty diagram below to help you visualize things:

Ideasicle’s current client roster includes AMD, F.X. Matt Brewing Company and Sidebar Mobile.

More: “Another Crowdsourcing Agency? Nope, Try ‘Brandsourcing‘”

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