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Posts Tagged ‘Tynesha Williams’

AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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Monday Odds and Ends

-San Francisco shop Pereira & O’Dell promoted Jamie Robinson (who’s worked on LEGO efforts and the Inside film for Intel while at said agency) to executive creative director.

-According to Business Insider, these are the 25 most creative people in advertising. link

–Google VP Marissa Mayer (who–pardon the shameless plug–our parent company interviewed in late 2010) is departing for the CEO job at Yahoo. link

-A couple of ad vets offer their thoughts on BBH New York’s “Fear No Susan Glenn” work for Axe. link; link

-Bi-coastal prodco The Famous Group added Scott Toepfer and former Doritos “Crash the Super Bowl” runner-up Tynesha Williams to its “Famous Directors” roster.

-Modernista! co-founder Gary Koepke has landed a new ECD gig at SapientNitro. link

-A left and right Twix rivalry unfolds in a new spot from BBDO New York that was first teased at this year’s Cannes Lions (above).

-Organic tackles menopause to promote a new line of products for Kimberly-Clark’s Poise brand. link; link

-Digital Pulp, meanwhile, has launched a new website for Sotheby’s Institute of Art. link

-Agencies need to make content king, according to Digiday. link