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Posts Tagged ‘Update’

Saatchi Alum Takes Chief ‘Innovation’ Role at JWT

JWT announced that James Cooper has joined the agency’s New York office as chief creative innovation officer. Cooper, who we now recognize from Matt O’Rourke‘s going away party (blatant shout-out), arrives from Saatchi & Saatchi, where he spent the past the past 18 months as a integrated creative director and led campaigns including JCPenney’s “Return to the Doghouse” and Wheaties’ “The Most Valuable Tweeter.”

Prior to Saatchi, Cooper spent nearly three years as a CD at Dare, London (where he helped the shop win “Digital Agency of the Decade” nods from Campaign), and was a creative partner at Anomaly for a brief while. In addition to Cooper, JWT’s North American CEO and worldwide digital director David Eastman announced that Beth Waxman-Arteta and Iris Worldwide alum John Baker will take on the roles of co-presidents of client services at JWT, effective Nov. 1.

Update: According to a source familiar with the matter, Graf’s departure definitely had an impact on staff as we’ve been told that Dan Kelleher, CD on Miller and Alison Gragnano, CD on Gen Mills, both quit earlier this year. The pair were the two most senior creatives under new CCO Con Williamson, who we hear is a nice guy but has been put in a tough spot in the post-Graf era.

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Rumor Has It

bacardi.jpg

We got a tip that Bacardi is doing a “reconsolidation” of their agencies. But the tipster didn’t have any info on whether or not they are looking for new partners. I’m trying to get more information from Bacardi on this. But in the meantime, what do you know?

thespywriter@gmail.com

Update: We just got another email that:

“It’s rumored that Bacardi has a plan to enter into new, trendy, urban-hip locales – thru sponsorships, co-promotions and events at these bars, they’ll try to grow their market in the trendsetting crowd. perhaps they’re simply looking for an agency (or agencies) more hip to that scene.”

Hyatt Close to Picking an AOR

A couple of months ago we talked about Hyatt dumping Euro and looking for a new agency. We got an email from an AS tipster that says the Hyatt pitch is down to the final stages for some agencies:

“It’s down to BBDO and Cutwater in the Hyatt pitch. BBH is still in, but I think the client (CMO) did that to hedge her bets more than anything. Martin and Riney were said to have the great ideas, but they were given a slightly different brief than the other agencies. The others went sophisticated, while Martin and Riney went contemporary and friendly. If you’ve ever been to a Hyatt Regency in Dallas, or Georgia or Florida, sophisticated is not the word that comes to mind. Looks like the client is playing several different hands in order to please her bossman(aka CEO)”

Seems like Hyatt doesn’t know what they’re looking for. Maybe the breakup wasn’t Euro’s fault.

Update: A BBDO insider has confirmed that BBDO is indeed in the running. They are presenting today (Tues, Aug. 5th). We’ll keep you posted on the final decision.