Cutwater SF presents these new “viral” videos starring Hot Tub Time Machine‘s Rob Corddry for Ubisoft’s Assassin’s Creed: Brotherhood- the latest addition to the developer’s franchise.

The spots directed by Station Film’s Harold Einstein mark a notable departure from the usual clip-filled Assassin’s Creed promos and since competitive gamers usually bicker regardless of the what they’re playing, it was a good strategy by Cutwater to exploit that human truth. Corddry, sporting a Peter Brady wig to go along with his patented funny asshole attitude,  attempts an open dialogue with his buddies above.  The Youtube channel that was created for the promotion of Brotherhood basically serves as the hub of the campaign. You can view more clips and credits after the jump.

More: Cutwater Takes Cue from Chris Nolan in Shaun White Game Promo

Read more