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Posts Tagged ‘Vic Palumbo’

Deutsch LA Slaps Partner Title on Palumbo

Now that yours truly is finally back in New York (and still jetlagged), let’s try to get back into normal mode, shall we? If you don’t recognize the name Vic Palumbo, the Deutsch LA EVP, director of integrated production most recently co-conspired on the web app/game called “High Rollaz” and has played a key role in several efforts for VW (“The Force” and most recently, “Fast vs. Fast”) as well as Playstation and California Milk Advisory Board. Anyhow, it appears that the production head’s hard work over the past three years at Deutsch LA has paid off as the agency has named him a partner (by our count, that makes six in all in LA).

Prior to Deutsch, Palumbo spent nearly five years as director of production at Fallon, working with clients ranging from BMW to Travelers. But rather than rain down the rest of Palumbo’s resume on you, we’ll tell you that perhaps his most notable production stint prior to Deutsch was at W+K Portland, where he spent six years and was behind projects including the Emmy-winning “Move” for Nike.

California Cows Join the Modern Family in Deutsch LA Spot

If you take the time and money to buy organic milk, you have a low-level fondness for cows. You hope they get to eat grass and see sunlight. Those who go to the farmer’s market and ask, “So, are these happy cows?” have a higher allegiance to the gentle beasts.

In their latest campaign, the California Milk Advisory Board wants dairy consumers to take the next step by inviting cows into their homes. “Make us part of your family,” they moo.

But actually they don’t moo. The cows in this campaign are talking California cows, and in the first TV spot, we’re introduced to a teenage gossip cow whose monologue is filled with words like “supes” and “bt-dubs” (meaning super and by the way, respectively). It’s hard to nail teen-talk without seeming contrived and stale, but this cow does a decent job. I’d have to consult my 14-year-old cousin to be sure, but I think this speech matches many middle-school convos. It should, considering the spot is directed by Fred Savage, Wonder Years star and now director and producer for shows like Hannah Montana and Modern Family.

The spot airs this week, accompanied by a making-of video. Though our commentator straddles the line between sensitive dad-type and creative director-stoner, the incredible mechanics he showcases make up for his dazed tone.

Credits and making-of after the jump.

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New Web App Will Make You Shocked, Disgusted by Celebrities’ Net Worth

Here’s a fact that will undoubtedly brighten your Monday morning: Tyler Perry is worth $350 million. Next time you consider your yearly salary, remember that “Madea” is actually a more profitable concept than any of your creative ideas combined. Yeah, congratulations.

From Deutsch LA comes HighRoll.az, a new website/app/online game that challenges your to take the over/under on celebrities’ net worth. It’s also a nice tool for putting your own life into perspective, a device for motivating you to pick up where you left off on that crime-thriller script collecting dust at the bottom of your desk drawer. (But, seriously, please don’t.) Apparently, Deutsch employees Mark Hunter, Winston Binch, and Vic Palumbo came up with HighRoll.az during an LA Kings where the trio spent time guessing how much celebs were worth. Then, an internal team of Hassan Elzein, Marcus Silva, Trevor O’Brien and Luis Aguiluz spent two weeks developing the app to allow the public to play along.

Of note: Tom Cruise, Hollywood’s highest-paid actor of 2012, is worth $250 million. This means Tyler Perry is still worth 40% more than Cruise. So, when weighing your next career move, remember that jumping on couches on national talk shows is not worth as much as dressing in drag. Play the game on your PC here, and try to beat my first round score of 57,500.

Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes

To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.

Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.

Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.

Credits and more spots from the campaign after the jump.

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With PlayStation and ‘MLB12: The Show,’ Hell Freezes Over

From the “Curse of the Billy Goat” in 1945 to the Steve Bartman incident in 2003, the Chicago Cubs are bar none the most “cursed” team in professional sports history. Even Boston’s “Curse of the Bambino” only battered around the Red Sox for a paltry 86 years. The Northsiders haven’t won a World Series in 103.

Each spring, you hear the Cubs loyal say, usually jokingly, “What if this is the year? Can you imagine what would happen to this city?” Well, Deutsch LA and director Matt Aselton are making the impossible come to life in this new spot for PlayStation and “MLB12: The Show,” which was filmed with permission from the Cubs and the help of 155 extras in Chicago last month. The city erupts from Wrigley Field to the Loop, and, wow, the Wiener’s Circle is even more insane than usual. But, almost cruelly, the fantasy abruptly ends when we’re taken inside one emotional fan’s living room.

Sorry, Cubs fans. The curse is still on. But, with new president of baseball operations Theo Epstein and manager Dale Sveum, maybe, just maybe…NAW, who are we kidding? Credits after the jump.

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Dr. Pepper Celebrates Individuality with T-Shirt Uniforms

From Deutsch LA comes the above TV spot for Dr. Pepper, set to debut during the BCS National Championship game tonight. As college football fans know, it’s a funny coincidence that tonight’s game will be anything but “one of a kind,” as the two teams playing already met once before in the regular season (with LSU beating Alabama 9-6 in overtime).

As you’ll notice, “Always One of a Kind” is veering quite a bit away from the “controversial” nature of recent work for Dr. Pepper 10, which is, by the way, “not for women.” For the brand’s full calorie-d product, Deutsch is taking a more inclusive approach. See, Dr. Pepper classic isn’t just for women. It’s for proud cougars who wear their identity on t-shirts. It’s also apparently for control freaks, momma’s boys and canine wingmen, all of whom look quite dashing in red. And, in case you’re wondering, the “I’m a Pepper” shirt that shows up at the end is an homage to a 1970s TV campaign of the same name.

The obvious complaint is that the “one of a kind” individuals in the spot are all wearing the same t-shirt, an observation that skeptical millennials are sure to point out upon seeing the ad. Well, Dr. Pepper has them covered, because viewers can actually purchase customized “I’m a (declaration)” shirts from Dr. Pepper’s website. I wonder if “I’m a Coke loyalist” or “I’d like to teach the world to sing” will fly with the powers that be. Also, for you social media devotees, Dr. Pepper’s promoted #ImA hashtag is currently trending nationwide on Twitter. Credits, and an animated new spot from Deutsch (this time for Diet Dr. Pepper) follow after the jump.

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Kevin Butler Takes a Moment to Salute a Real Hero

Playstation pitchman Kevin Butler tones down his snarky/silly schtick for a tick in order to honor Veteran’s Day in this latest “Hall of Play” inclusion from Deutsch LA.  Here, Butler honors a gamer (as well as all the men and women in service) who guys by the handle “TheBigIrish1138″ and happens to be stationed with the U.S. Army in Afghanistan. Yes, there is a sensitive side to the smarmy sap, who we presume will get back to his usual gamer-saluting antics shortly. Credits after the jump.

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Now It’s Kevin Butler’s Turn to Salute Gamers

Deutsch LA launched the next phase of its well-received “Michael” campaign for Playstation that now stars none other than the game console’s brash pitchman, Kevin Butler. After paying homage this week to people with handles like @nychus, @motherboop and @legiondragon, Butler now honors someone named DirktheDaring (above). For the next 15 days (through 11/24), we can expect daily salutes from Butler and if you head over to the Playstation Facebook page, you can get a personalized “To Michael” clip sent to you. Perhaps someone was inspired by a certain, award-winning W+K campaign? Who knows, but gaming geeks, this one’s for you. Credits after the jump.

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Bill Hader Goes Spelunking in the New VW Jetta

It would seem, from this three-minute long discussion of the new Volkswagen Jetta, that the car has a pretty spacious interior. Sure, it does other things, but that interior? It’s so spacious that comedic actor and Saturday Night Live cast member Bill Hader has to get caving gear to explore it. Of course, if there’s anything we’ve learned from the movies (seriously, watch that clip), we know that a spacious Jetta can fit awesome state-of-the-art street racing components. Thanks, Volkswagen Academy!

Wait, are Volkswagen and Deutsch LA attempting to sell us a vehicle we can use to break the law? Well, with all that room (and with a Hader lost in your backseat), you can easily hide your winnings from street racing in the car’s interior without the fuzz ever finding it. And, if the gentlemen are wondering who the nice lady with the glasses is, her name is Danielle Gumro, and her official title is “Volkswagen Product Specialist.” Credits after the jump.

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