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Posts Tagged ‘Vicky Ferraro’

BBDO Advocates Real Life Conversation for Starbucks

BBDO has a new campaign for Starbucks encouraging people to have real-life conversations.

In a series of spots we see text messages going back and forth while hearing people talk. Each time, the actual conversation communicates something that the text can’t, highlighting the importance of face-to-face conversation for communication, followed by the tagline “Sometimes the best way to connect, is to get together” and the Starbucks logo. It’s a clever way to highlight Starbucks as a meetup spot for casual conversation, although the premise begins to run a bit thin after viewing all three ads. Since people are already familiar with the products, emphasizing this aspect of the brand makes sense, and the campaign manages to do it with nothing more than voice and text (so Starbucks seems to getting a bargain here).

We’ve included “Apology,” as well as “Date” and “Kick” after the jump. Read more

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Monday Odds and Ends

-Agency folks from the likes of Droga5, Razorfish, Firstborn, Goodby and more are among those who have made Forbes‘ “30 Under 30″ list. link

-SapientNitro was named Adobe’s Global Digital Marketing Partner of the Year for 2012. Sadly, no idea engineers rock out in this video that promotes the above pair’s relationship.

-Global production company Hungry Man added director Max Joseph to its roster.

-BBDO Toronto invites you to to “create the rainbow” and make your own commercial for Skittles. link

-Jonathan Lia, Brian Welsh and Ryan Heiferman have officially launched their New York-based prodco, GOODCOMPANY, which includes directors like Scarlett Johansson (yes, that one). link

-NYC audio post house Sound Lounge promoted Vicky Ferraro to EP.

-Sorry for sleeping on this last week, but it’s worth mentioning the ADC’s new call for entries campaign (above) created by New York-based Conquistadors Collective and involving the collaboration of five artists.

-Arnold/McCann alum Maggie Bergin joined the D.C. office of digital agency Sensis to serve as account director on its FDA anti-tobacco account.