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Posts Tagged ‘Victor Cruz’

LeBron Kicks Back with Family, Friends for Samsung Galaxy

We are now in the season of LeBron James commercials. He’s like Victor Cruz, only taller, better, richer, and not a Time Warner Cable lackey. If you happened to watch the opening night of the NBA season, you saw three different LeBron endorsements, including a new two-minute Samsung spot (:60 version with just the family after the jump) that gives viewers a glimpse into the family life of the best basketball player in the world.

If you care about such things, you may remember last year’s Samsung/LBJ launch, which also premiered on opening night as the Miami Heat were getting their first set of rings. That 2012 spot was more about LeBron and his friends ruling Miami in barber shops and ice cream trucks. This year’s version is all about LeBron and his family: his sons hanging out in the pool or on a driveway basketball court as his wife films from a Samsung Galaxy. ”The Next Big Thing is Here” flashes on the screen as LeBron’s son celebrates after swishing a jump shot. We get it, but it’s still fairly interesting to let two little boys take some of the spotlight away from the real star.

The spot is an easy watch, a relaxing tone that rubs off on the viewer. Life is good for LeBron, and even though I typically prefer product-focused ads to lifestyle ads, when the spokesman is one of the most famous people on the planet, customers may take notice. Smiles all around and credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

ESPN, ESPN Deportes Celebrate the 25th Anniversary of Hispanic Heritage Month with ‘One Nación’

ESPN and ESPN Deportes will kick off Hispanic Heritage Month — which is not actually a calendar month, but a month-long period from September 15 through October 15 — with a 60-minute primetime special celebrating the most renowned Hispanic athletes airing on both networks Monday, September 17 at 8 p.m.

The top 10 countdown is sponsored by Jack Daniel’s and Gillette and will include such legends as Roberto Clemente, Lionel Messi, Oscar de la Hoya, and the soon-to-be-retired Mariano Rivera. Athletes were ranked from an initial list of 50 athletes by a panel of journalists, entertainers, athletes and Hispanic community leaders. One Nación was produced in front of a live live audience in Los Angeles. The bilingual show will be hosted by ESPN Deportes’ Adriana Monsalve and SportsCenter anchor Max Bretos and features special guests unveiling the countdown.

In the social sphere, Gillette is sponsoring a live Twitter fan vote encouraging fans to choose between the number one and number two athletes while discussing the countdown, while Jack Daniel’s will sponsor a recap of the top ten during the show as the top athletes are revealed. Both brands will also be integrated through different live events and programs scheduled for the rest of Hispanic Heritage Month, including vignettes featuring Hispanic athletes such as Carmelo Anthony, Sergio Romo, Victor Cruz, and Omar Gonzalez.

Pepsi Brings NFL Obsessions to a New High/Low with ‘Are You Fan Enough?’

For the entire 2013 NFL season, Pepsi will be asking football fans to ramp up their fandom. For some people, those people who treat Sunday as religious but not because of church, there is no questioning whether they are fan enough. Those obsessed fans may want to turn down the fandom a few notches, like Barry Lemke, a kooky New York Giants supporter who tries to prove his dedication to Big Blue wide receiver Victor Cruz. Lemke can’t find his Giants jersey, but he does have a separate bed from his wife covered in Victor Cruz sheets, among other paraphernalia.

On the opposite end of the spectrum, we have Dirk and Jill Mulroy, Bengals fans who will do whatever it takes to impress Cincinnati quarterback Andy Dalton. I don’t want to ruin the gags, let’s just say Andy Dalton Fragrance and leave it at that for after the jump. Both spots feature heavy product placement even though the plots don’t have anything to do with Pepsi. The writing and acting makes for a really potent combination. A lot of commercials try too hard to be funny – these two try and succeed.

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Monday Odds and Ends

-Remember we mentioned Draftfcb and its chief digital officer parting ways last Friday? Well, here’s the statement from his new venue, pharmaceutical company Abbott. “Chris Miller is joining Abbott as Divisional Vice President, Global Brand Strategy and Innovation, reporting to Senior Vice President, Chief Marketing Officer Paul Magill. With the separation of the company in January, its significant international presence, and increased consumer orientation, Abbott is enhancing focus on its global corporate brand.”

-Social/content platform 33Across has brought on SocialVibe alum Brett Lofgren as chief revenue officer.

-London-based agency Johnny Fearless has appointed Nick Gutfreund, former worldwide board account director at Publicis, as its first non-executive chairman.

-40-year-old D.C.-based agency Hager Sharp has announced that it’s acquiring the hometown office of Lipman Hearne.

-New York Giants wide receiver Victor Cruz bonds with a fan for all of 30 seconds in a new spot for Kids Foot Locker (above).

-Consumerist pleads with Facebook to not start running video ads. link

-A Time Warner Cable/CBS truce, you say? link

You Can Watch Time Warner Sports on Many Devices, As Long as the Cable Works

Consider this a left-handed compliment: Time Warner Cable has better commercials promoting their cable service than they do actual cable service. That’s not an exaggeration. Anyone who lives in New York has either experienced firsthand or heard of the terrible reception and customer service. And for anyone planning on writing some snarky, contrarian comment about your perfect Time Warner service, don’t jinx the good cable karma by being an idiot.

That being said, Time Warner is back with another commercial about its sports package, which, according to the above spot, can be watched on just about every mobile device ever created. Victor Cruz, the man in half of all commercials on television, makes an appearance along with golfer Ian Poulter, driver Kasey Kahne, and former NFL coach/current CBS football analyst Bill Cowher (who tipsters have been taking for his acting skills in the last few days). The spot is a short and clever way to include four endorsers at once, a compliment directed completely at the agency behind this, Ogilvy, not Time Warner itself.

In closing, one more reason to dislike Time Warner Cable: Victor Cruz has one contract with TWC and zero contracts with the New York Giants. See another TWC spot with Cowher and Cruz called “The Test” after the jump.

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Ravens, 49ers, and the Commercials that Define Them

 

We spend the weeks before the Super Bowl watching loops of highlights and anticipating how popular brands will use their four-million-dollar ad slots, but rarely do we do both at the same time. However, this year is special. After we’ve trampled on all obvious storylines—the retirement of Ray Lewis, Harbaugh genetics, Kaepernicking, etc.—the real clue to Super Bowl XLVII may come down to a pair of Visa commercials from five months ago.

Visa launched their NFL Fan Offers campaign in the fall, giving football fiends the chance to win prizes like Super Bowl tickets or a hangout session with John Madden. To promote the program, Visa ran two significant commercials: one for the Baltimore Ravens, and one for the San Francisco 49ers. With respect to DVR, you may be vaguely aware of NFL Fan Offers, because FOX and CBS ran the commercials so many times each Sunday that I was almost ready to petition for the “Can You Hear Me Now?” guy to come back in their place.

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Deutsch LA, PlayStation Let Fans Vote for ‘MLB13′ Coverboy

Choosing between Andrew McCutchen and Matt Kemp may be a more difficult decision than Obama v. Romney, but Deutsch LA and Playstation have empowered baseball fans by letting them vote on the cover subject of MLB13: The Show. Think of it as an election with no negative campaigning, backstabbing, or general political pessimism. The only sad part for me is that no Mets are on the ballot, but for everyone’s sanity, that’s probably a good thing.

The video game will hit shelves March 5th, and fans can select from a pool of seven different players including McCutchen, Kemp, Buster Posey, C.C. Sabathia, Ryan Braun, Miguel Cabrera, and Bryce Harper. Each player made 30-second clips explaining why he should be chosen over the other candidates. Athletes can’t act (other than Victor Cruz), but you should check out the videos on Youtube if you want to learn how to get dreads like McCutchen or hear trophy cleaning techniques from Mr. Posey.

Let’s hope this baseball vote goes differently than the Hall-of-Fame vote from earlier in the week, otherwise Playstation might have to go to Plan B and put a Met on the cover.

Giants WRs Seize Spotlight, Provide Acting Lesson in Latest Foot Locker Spot


BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and  shifting this time from NBA stars to NFL ones. Before the chants of “Cruuuuuuuuuz” ensue, let us tell you that this latest advert, which premiered last night, does indeed star New York Giants wide receiver Victor Cruz and his counterpart/teammate, Hakeem Nicks. Yes, Hakeem, we would react/act the same way were we to receive a fishing hat for Christmas, and therein lies the plot of this spot. The jury’s still out, though, on who’s the better thespian, the Giants wideouts or QB Eli Manning. Credits after the jump.

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