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Posts Tagged ‘Vin Diesel’

Sparefoot Steps Into the Mockumentary Genre

Would you want to work for a company that asks you to do a blindfolded trustfall off of a building? Probably not, although if Goldman Sachs asked some young jobseekers to do the trustfall while calculating a probability brainteaser, I’m sure there are people who’d sign up. That’s the point of the new faux recruiting video from SpareFoot, an Austin-based storage finder start-up. You’ll find all the trappings of an exaggerated office culture: crazy bosses, scared underlings, and an HR rep who likes Vin Diesel. We’re guessing working at SpareFoot isn’t actually like this, but CEO Chuck “Commodore” Gordon does resemble a Gary Busey stunt double (well played on the self-deprecation).

These types of office-culture riffs have been done before, but SpareFoot has chosen an interesting path by linking the video on the company website Jobs page. I’m not sure if such a jokey pitch would make me want to apply to work there, because although we get to see what SpareFoot culture isn’t like, we never really get to see what it’s actually like in the office. The risk may turn people off, but during a time when using the wrong resume font can lead employers to ignore you, having a sense of humor in the workplace feels refreshing.

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NOS Positions Itself as the Energy Drink for Sensible MMA Fighters

Designed to look like Nitrous Oxide Systems canisters, NOS energy drink has been delighting teenagers who fancy themselves street-racing badasses since 2004 (just after 2 Fast 2 Furious and just before The Fast and the Furious: Tokyo Drift).

Yes, we have reached that point where every type of demographic needs its own energy drink. Punk rockers drink Rockstar, snowboarders drink AMP, kids who add bucket seats to their parents’ old ’95 Honda Civic drink NOS and people who drink alcohol regularly drink Red Bull. But, it would seem that NOS is attempting to grasp a larger market share with this new spot from iris Worldwide. In it, NOS attempts to position itself as a drink dedicated to substance over style. We find a mixed martial artist with ridiculous hair riling up a crowd in a seedy underground, only to be knocked out in one-punch by our NOS-drinking hero.

Is it coincidence that our eventual hero kind of looks like Vin Diesel? Of course not, and MMA is quite a burgeoning sports market that doesn’t shy away from corporate sponsorship. In any case, expect to see a lot of Tapout apparel-wearing teens chugging NOS on their way to the gym. Credits after the jump.

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