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Posts Tagged ‘Vince Vaughn’

New York Launches Statewide Business Ad Campaign

The state of New York and Governor Andrew Cuomo tapped BBDO NY for the above TV spot, “The New New York, a Whole New Approach to Business.” And, before you pushed play, you could probably guess what celeb they got to narrate the spot, who they got to direct it, and what pop song they selected for its soundtrack.

Yes, Robert DeNiro, Spike Lee and Jay-Z are definitely the most New Yorkiest New Yorkers in all of New York-dom. Now, I’m not criticizing BBDO for going with the most obvious choices here. In fact, the spot would probably feel incomplete without DeNiro’s gruff voice and “Empire State of Mind” playing against shots of the New York City skyline. Not including DeNiro and Jay would be like the city of  Chicago shooting a similar spot and not asking Vince Vaughn and Kanye West to take part. Sorry, Chicagoans, but you know that’s what would inevitably happen.

The spot is part of a state-driven $50 million business marketing campaign that, among other things, includes a $5 million contest to redesign the iconic “I ❤ NY” logo. Needless to say, some people in the media aren’t too fond of this initiative. Regardless, it’s a big win for BBDO, whose president and CEO John Osborn says in a statement, “We are a New York state business and have been here for over 100 years. We know what New York has to offer. So we wanted to create a campaign with a pace and energy that captures, celebrates and reinforces the State’s renewed focus on the business community. At the same time we wanted to demonstrate the depth and breadth of business services that New York State offers.”

Visit the campaign’s new website here and view credits for the spot after the jump.
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Your Dream of Crashing Weddings Has Become That Much Easier to Fulfill

It’s been in beta for a couple of months now, but today marks the official launch of “Crash Corsage,” an app that lets you, yep, play wedding crasher. How it works: The app, which is the brainchild of former Tribal DDB NY/current R/GA ACD Eric Schlakman, collects data from open directories of wedding website providers, then creates a filtered lists of nearby festivities and includes specific information (attire, etc.) for each.  The fun part, we suppose, is that Schlakman and crew encourage users to battle fellow crashers, create galleries of their exploits and more.

We’re not sure who exactly would be that into bringing a fairly amusing Vince Vaughn/Owen Wilson vehicle to life (and when have we described any of these guys’ recent movies like that?), but if that person is you, feel free to sign up for “Crash Corsage” here. Full credits below:

Creator, Writer: Eric Schlakman
Art Director, Designer: Michael Evashevski
Motion Designer: Peter Berthold
Website Developer: David Wang