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Posts Tagged ‘Vincent Haycock’

Mekanism Goes All the Way to The White House to Prevent Sexual Assault

This newly released PSA created by Mekanism for a tiny, no-name client known as the United States government includes quite a few famous faces aligned behind a single cause: reducing sexual assault rates via personal responsibility.

In fact, the spot begins with some (literal) in-your-face testimony from everyone’s least favorite fictional creative director:

The release tells us that Mekanism “developed the It’s On Us campaign’s concept, creative, and design” with production help from The Mill and Park Pictures while the White House brought the power of celebrity to bear on the project.

Like most PSA campaigns, this one includes multiple elements encouraging viewers to get involved.

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Thursday Morning Stir

 

-JWT-owned Digitaria has brought on Huge L.A. alum Mike Vaccaro as chief client officer, a position that calls for him to oversee all client services for the agency across North America.

-Hows about a little Danish electro-pop to start off the morn, courtesy of Blast Radius Amsterdam in a new spot for Onitsuka Tiger, which is part of a campaign called “Craft of Movement.”

-Seven-year Publicis vet Nathalie Le Bos has made the move from Paris to New York to serve as chief finanal officer of its PHCG unit. Le Bos replaces Ann Garreaud, who was bumped up to the role of Publicis Worldwide’s global CFO.

-After spending the past five years working for global design agency Fitch’s Mumbai branch, David Blair has been elevated to managing director, Europe and Russia for said shop.

-Sticking with the international theme, director Vincent Haycock joined the roster of Paris-based prodco Wanda for French representation. link

-Dentsu-owned 360i set up its first shop outside the U.S. in, you guessed it, London. link

Tuesday Odds and Ends

-For some end of day fun, let’s go behind the scenes of 72andSunny’s epic spot promoting Activision’s Call of Duty: Black Ops 2 in a clip (above) that features commentary from 72 CEO Glenn Cole, Activision CEO Eric Hirshberg, director Guy Ritchie and those YouTube sensations.

-Samsung’s Facebook ad buy for the Galaxy S III appears to have paid off in spades. link

-James Lima, founder/creative director of L.A.-based prodco/design studio, Shiny New TV, has designed the first-ever (and free) official iPad app for fashion house, Prada. link

- Bicoastal/London-based Park Pictures signed director/designer/photographer Vincent Haycock to its roster for U.S. commercial representation.

-So, how can agencies “hack culture for brand insights?” link

-Oh, snap. W+K intercepted Oreo’s upcoming Super Bowl spot from Draftfcb, though the latter will remain the brand’s AOR. link

-Apple’s map debacle has led to another head rolling. link

-Sorry, Dunkin Donuts, you can’t trademark the phrase, “Best Coffee in America.” link

-London-based digital marketing agency, Metia, appointed Andrew Martin as president and promoted J. Paul Anderson to regional VP of its Seattle operations.