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Posts Tagged ‘Vita Harris’

Shumaker Assumes CMO Post at Draftfcb…And Yes, There’s a Memo

shumakerFormer Publicis USA chief marketing officer Chris Shumaker has now assumed the same title at Draftfcb, taking on CMO duties for North America. This actually marks the second tour of duty at DFCB for Shumaker, who served as global CMO at what was FCB prior to the merger in 2006.

During his career, Shumaker also spent nearly a decade at the Martin Agency, serving as SVP/director of development and working with a client roster ranging from UPS to Quizno’s. And yes, we’ve obtained a memo from sources that was sent from DFCB global CEO Carter Murray to staff regarding Shumaker’s arrival. This marks Murray’s second major hire following that of global chief strategy officer Nigel Jones and EVP/strategic planning Vita Harris earlier this month. Anyhow, see note regarding Shumaker below and after the jump.

“Date 26 September 2013

From Carter Murray

To Everyone at Draftfcb North America

Re Welcoming Chris Shumaker

I wanted first to thank everyone I have met in my first two weeks for the incredibly warm welcome to the company. It has been very humbling and inspiring.

This note is to share more news that I think is a step forward for all of us. Chris Shumaker is joining our team as our Chief Marketing Officer for North America, a new role at our agency.

Read more

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Apparently, Draftfcb is Becoming Our New Grey

And here we go again, party people. In case you missed the Campaign report this morning, Nigel Jones, who has served as group chairman/chief exec of Publicis UK for the past five years, is the latest to join up with Carter Murray and crew at Draftfcb, where he will assume a global strategy role. And wouldn’t you know it, we’ve obtained another memo sent from DFCB’s global CEO to staff regarding Jones’s arrival as well as the appointment of another. Take heed of this latest opus, dubbed “Planning for Success,” below and after the jump.

 ”I am writing this a little sooner than planned because, unfortunately, the news below has leaked in the U.K. press today. I thought it important to update you immediately on a great addition to our team.

I am sure we all believe that best-in-class strategy and planning are essential for our success looking forward. In welcoming our new global Chief Strategy Officer Nigel Jones to the team, I believe our global planning capabilities – which are strong in some markets but need to be more consistent in several others – will make a significant leap forward.

Nigel is one of the smartest people with whom I have ever worked – and in the strategy and planning arena, he is an absolute standout with a humbling track record. He is a quite exceptional, curious, thoughtful and determined person, one who always brings some unique perspective to any conversation. I know that he is going to make an immediate impact on our clients and our culture here.


So you can understand him better, I would like to share a few things that show the many dimensions of Nigel Jones:

  • Nigel was a semi-professional chess player through his time at Oxford University. He only gave it up when he realised that he would never quite make it to becoming a grand master. He will bring this same intelligent, thought-through approach to any business and brand problem that clients bring to us.
  • Nigel ran BMP DDB’s Planning capability during the period when that agency helped redefine brand planning for our industry. To give some perspective to the quality of his department back then, several top CSOs in the U.S. and Europe today worked with and for Nigel.
  • During his time in charge of Planning, BMP DDB was Campaign magazine’s “Agency of the Year” three times; it won four times as many IPA Effectiveness Awards as any other agency; it pioneered the introduction of econometrics and the numerical measurement of advertising effectiveness; and it introduced an observational research function – using state-of-the-art digital video techniques to record and then analyse actual consumer behaviour (as opposed to attitudes and claimed behaviour).
  • Nigel started a music blog called “A barrel of nails.” This site now has a cult following worldwide and Nigel has become a regular on festival stages at the invitation of avid fans.  (Please do not pester him for tickets – I got there first.) We often talk of the importance of music for brands and creative work, and now we have another aficionado in our midst.

Nigel’s full bio will be on our website soon, where you will also see that over his career he has had an absurdly strong new business track record, and extensive management experience as the CEO of three different agencies. Nigel briefly ran Draftfcb in the U.K. before being poached by Publicis, so he is actually a returning member of the Draftfcb team.

I hope that many of you have a chance to welcome Nigel in person soon. I feel very fortunate to have him as one of my key partners on the global leadership team moving forward.We are also fortunate to have another well-respected and talented agency veteran like Vita Harris taking on a new role at the agency. As EVP, Strategic Planning, she will work on key global initiatives spanning research and planning to get to better, more insightful work, reporting into Nigel.

Vita has made significant contributions to our global network, especially in recent years. She is not just respected for her great thinking and the results she produces but also, as I have heard from many sources, because of her passion for our business and her integrity that run deep. Whilst remaining a key partner on our global leadership team, Vita and I are also exploring an exciting new initiative that would take advantage of her many talents…but we will save that news for another note!

Best as ever,


Shuttleworth Leaves DFCB Chicago for McGarryBowen

Well, the tips we’ve been receiving since last Thursday have proven to be true (like most of the time) as Jamie Shuttleworth has left his chief strategy officer post at Draftfcb Chicago to take on the CSO role at McGarryBowen’s Windy City office, which we’re hearing has been without a proper planning/strategy head for nearly a year.

Shuttleworth’s time with DFCB dates back to the days of Foote Cone & Belding, which he joined in 1997. According to a statement from a Draft spokesperson, since that time, “Jamie has had a tremendous impact on our agency. His greatest legacy is the best-in-class planning capabilities he has put in place and the many great people he has trained who will carry on in his absence.  We thank Jamie for his many contributions to our company, and wish him continued success.”

As a result of Shuttleworth’s departure, DFCB Chi has promoted John Kenny, who has spent the last six years at the agency and most recently served as SVP, group director of strategic planning, to head of the strategic planning practice. Vita Harris, meanwhile, continues in her role as Draftfcb worldwide chief strategy officer.

Draftfcb Appoints New Global CSO

Now that it’s got its CCO situation seemingly figured out in Chicago and San Francisco, Draftfcb is turning its focus to other senior-level positions as the agency network has now promoted its New York chief strategy officer Vita Harris to global CSO, which is a new position within the global network. A 15-year Draft veteran who served as EVP/director of Insights in New York prior to the FCB merger in 2006, Harris was named an AAF ADCOLOR “Legend” in 2010 for her contributions to the industry.

Harris, who originally joined Draft in 1996 from N.W. Ayer & Partners, has also worked at the likes of Ted Bates and Saatchi & Saatchi during her 25-year career. In a statement, Draftfcb CEO/president Laurence Boschetto speaks highly of the new global CSO, saying, “Vita has had a profound impact on our entire network thanks to her leadership role in the seamless integration of research and strategic planning into our core processes.”

Replacing Harris as Draftfcb NY CSO is Sara Bamber, formerly head of planning at Anomaly and most recently global head of strategy for Coca-Cola at SapientNitro.