PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Vlad Sitnikov’

Hungry Boys Determines ‘Your Future Startup’

Your Startup

Russian creative agency Hungry Boys has launched a new animated digital campaign to promote the release of the upcoming film “Startup,” about “the burgeoning startup scene in Russia from the early 90s until now,” slated for an April 3rd release. (Here’s a link to the trailer, in case you speak Russian.)

The site allows users to answer a series of questions (after taking all your Facebook info) designed “ to determine whether or not people have what it takes to become an entrepreneur and what sort of startup they might consider becoming involved in.” But don’t take the questions, or the results, too seriously. It’s really just a fun way to promote the movie. Many of the questions have more to do with pop culture preferences than anything pertaining to business, and the startup suggestions are pretty goofy and ridiculous. Here are my results:

Your Startup 1

Your Startup 2

Other possible outcomes include deciphering animal noises, personal Instagram cameraman, and home ghost rentals. Head on over to the site to give it a shot for yourself, and stick around for credits after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

‘Crush The Speed’ Warns Drivers to Slow Down via Smashed Cars, Has Nothing to do With Amphetamines

Hungry Boys’ new campaign for insurance company Alfa Strakhovanie, “Crush The Speed,” uses strategically-placed totaled cars to curtail speeding in Moscow — which has one of the highest rates of road fatalities in the world. Vlad Stinikov, Creative Director at Hungry Boys hopes the project will “raise awareness of the unfathomable loss of life Moscow residents suffer as a result of excessive speeding” and cause drivers who observe the wrecks to consider their own driving safety.

But Hungry Boys doesn’t just decide where to place the wrecked vehicles themselves, they allow people to decide which locations are in most need of the warnings. Visitors to the “Crush The Speed’ campaign site can vote on the locations of the seven cars used in the campaign using Google Maps. The location of the cars is changed every week, causing responsible driving and/or rubber-necking in a brand new area.

Svetlana Beri, director of marketing communications at Alfa Strakhovanie cited reported incidents of hit-and-run caused by speeding as a major concern, saying “If we can help save one life, this campaign can be hailed a success.”

But in the words of Homer Simpson: “Sure it’ll save a few lives, but millions will be late!” Credits after the jump.

Crush The Speed Project from Vlad Sitnikov on Vimeo.

Read more