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Posts Tagged ‘Wally Krantz’

Op-Ed: Brand Union’s Wally Krantz Talks ‘Brand Singularity’

wallykrantz1As mentioned previously, we’re gathering thoughts from industry folks on the year that was and/or the year that will be. Up now is a quick note from Wally Krantz, worldwide creative director at Brand Union.

“More and more in the past year I’ve been seeing a stronger connection across mediums. I’m not sure if this is because agencies are working better together or if CMOs are more involved in every aspect of communication, or if it’s a bit of both. I would place more of it on the latter, since at the top of every agency there is a creative leader that (should) have a direct line to the CMO, and because of this the objectives are clearer and a vision is set.

When an experience is strong, differentiated, genuine, and honest, and made in a way where the sensibility and tone is reflected wherever you are in contact with it – on a shelf, on your television, on your mobile device – it’s going to be more relevant. Or at least resonate in a way that makes us want to engage.

I’m seeing a kind of brand singularity happening for those companies that have a clear understanding of how all the different ways that a customer connects to them. This will start to happen more and more as marketing teams and agencies are aligned in every aspect of communication.”

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Monday Odds and Ends

-After spending the last four years as an executive producer at Ridley Scott‘s production company, RSA, where he worked on several projects for the likes of Bud, AT&T and Hyundai, Tom Dunlap has now joined up with 72andSunny as its first-ever chief production officer. Prior to RSA, Dunlap worked on the agency side in senior production roles at Deutsch L.A. and W+K Amsterdam among other agencies.

-Former Ogilvy senior partner/group creative director Jason Marks has joined Project: Worldwide division Partners + Napier as ECD.

-We tried to get out, but GS&P pulled us back in thanks to its anti-”Harlem Shake” of sorts (above). We snickered. For a real-deal Holyfield, non-agency version meanwhile, try this one out.

-Speaking of, Jeff Goodby was appointed to the board of directors of the National Audubon Society. After all, the GS&P co-namesake did win a Clio last year for his “Birding the Net” effort.

-WPP-owned strategy/design consultancy The Brand Union promoted ECD Wally Krantz to worldwide creative director, corporate branding.

-If you’re dying to know exactly what your mobile personality is, McCann is here with its online “Personality Profiler” tool. link

-Big Spaceship has teamed up with Chobani and Boathouse to launch the digital component of the “Go Real Chobani” campaign with #tastereal. link

-MediaVest has appointed Todd Myers to the post of SVP of human experience strategy. Myers will be based in the agency’s New York office.

-Stardust alum Paul Abatemarco, who most recently headed up MPC’s U.S. division, has joined Foundation Content as executive producer, effective immediately.

-The IAB has added a dozen new industry folks to its Agency Advisory Board including Victors & Spoils CEO John Winsor and Leo Burnett CCO, Susan Credle. link