Three months after snagging Call of Duty duties from TBWA\Chiat\Day LA, 72andSunny has rolled out its new work for the Activision franchise, which from the looks of it, doesn’t drift too far from the gonzo, celebrity-driven approach employed by Chiat for Black Ops. But instead of Jimmy Kimmel and Kobe Bryant, this time we have Avatar‘s Sam Worthington and a slimmed-down, unlikely hero in Jonah Hill, who play vet and noob, respectively, as well as Superman himself, Dwight Howard. The spot, directed by Peter Berg and featuring the rather appropriate “Shoot to Thrill” from AC/DC, is just as over-the-top as the game play itself and dominated commercial breaks during yesterday’s NFL coverage. It’s something Michael Bay would surely approve of, but where does 72andSunny’s Call of Duty debut rank when it comes to video game ad of the year? Modern Warfare 3, by the way, hits shelves tomorrow.
Posts Tagged ‘Walter May’
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Well, here’s a clever, catchy way to warm the cockles. 72andSunny in-house director who we only know as “Walter” Walter May made this clip for his girlfriend, who moved across the country for graduate school. We’re not sure if Arcade Fire was an inspiration, but Walter’s got the melodies and crescendo down and the hands-y approach reminds us somewhat of the “Neon Bible” interactive music video. Whatevs, at least he wrote a tune and made a video that is sure to charm the young lady nonetheless. Guess holding up a boombox outside her window just won’t cut it anymore, but we hope this gets to her, too, dude.