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<title>Walter May - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Hill &amp; Worthington: Your New &#8216;Call of Duty&#8217; Action Heroes</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/zuzaxlddWbk?hd=1"></iframe></p>
<p>Three months after <a href="http://www.mediabistro.com/agencyspy/72andsunny-snags-call-of-duty-duties-from-chiat-la_b23003" target="_blank">snagging <em>Call of Duty </em>duties</a> from TBWA\Chiat\Day LA, 72andSunny has rolled out its new work for the Activision franchise, which from the looks of it, doesn&#8217;t drift too far from the <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=Pblj3JHF-Jo" target="_blank">gonzo, celebrity-driven approach</a> employed by Chiat for <em>Black Ops</em>. But instead of <strong><a href="http://www.mediabistro.com/Jimmy-Kimmel-profile.html">Jimmy Kimmel</a></strong> and <strong><a href="http://www.mediabistro.com/Kobe-Bryant-profile.html">Kobe Bryant</a></strong>, this time we have <em>Avatar</em>&#8216;s <strong><a href="http://www.mediabistro.com/Sam-Worthington-profile.html">Sam Worthington</a></strong> and a slimmed-down, unlikely hero in <strong><a href="http://www.mediabistro.com/Jonah-Hill-profile.html">Jonah Hill</a></strong>, who play vet and noob, respectively, as well as Superman himself, <strong><a href="http://www.mediabistro.com/Dwight-Howard-profile.html">Dwight Howard</a></strong>. The spot, directed by <strong><a href="http://www.mediabistro.com/Peter-Berg-profile.html">Peter Berg</a></strong> and featuring the rather appropriate &#8220;Shoot to Thrill&#8221; from AC/DC, is just as over-the-top as the game play itself and dominated commercial breaks during yesterday&#8217;s NFL coverage. It&#8217;s something <strong><a href="http://www.mediabistro.com/Michael-Bay-profile.html">Michael Bay</a></strong> would surely approve of, but where does 72andSunny&#8217;s <em>Call of Duty </em>debut rank when it comes to video game ad of the year? <em>Modern Warfare 3</em>, by the way, hits shelves tomorrow.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/hill-worthington-your-new-call-of-duty-action-heroes_b25438#more-25438" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/hill-worthington-your-new-call-of-duty-action-heroes_b25438#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/hill-worthington-your-new-call-of-duty-action-heroes_b25438</link>
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		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Angelo Ferrugia]]></category>
		<category><![CDATA[Bryan Rowles]]></category>
		<category><![CDATA[Carolina Wallace]]></category>
		<category><![CDATA[Christine Claussen]]></category>
		<category><![CDATA[Dan Ruth]]></category>
		<category><![CDATA[David Glean]]></category>
		<category><![CDATA[Dwight Howard]]></category>
		<category><![CDATA[Evin Shutt]]></category>
		<category><![CDATA[Glenn Cole]]></category>
		<category><![CDATA[Healy Snow]]></category>
		<category><![CDATA[Jason Norcross]]></category>
		<category><![CDATA[Jeffrey Frankel]]></category>
		<category><![CDATA[Jen Marvin]]></category>
		<category><![CDATA[Jessica Reznick]]></category>
		<category><![CDATA[Jimmy Kimmel]]></category>
		<category><![CDATA[Jonah Hill]]></category>
		<category><![CDATA[Jonathan Gribetz]]></category>
		<category><![CDATA[Kobe Bryant]]></category>
		<category><![CDATA[Loren Silber]]></category>
		<category><![CDATA[Michael Bay]]></category>
		<category><![CDATA[Peter Berg]]></category>
		<category><![CDATA[Rich Orrick]]></category>
		<category><![CDATA[Sam Baerwald]]></category>
		<category><![CDATA[Sam Worthington]]></category>
		<category><![CDATA[Susan Kirson]]></category>
		<category><![CDATA[Tobias Schliessler]]></category>
		<category><![CDATA[Walter May]]></category>
<pubDate>Mon, 07 Nov 2011 08:53:30 +0000</pubDate>
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<title>72andSunny Director Tries to Reach G/F via Catchy Music Video</title>
<description><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/EjgtxVxE14A&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="350" src="http://www.youtube.com/v/EjgtxVxE14A&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Well, here&#8217;s a clever, catchy way to warm the cockles. 72andSunny in-house director <span style="text-decoration: line-through;">who we only know as &#8220;Walter&#8221;</span> <strong><a href="http://www.mediabistro.com/Walter-May-profile.html">Walter May</a></strong> made this clip for his girlfriend, who moved across the country for graduate school. We&#8217;re not sure if Arcade Fire was an inspiration, but Walter&#8217;s got the melodies and crescendo down and the hands-y approach reminds us somewhat of the <a href="http://www.beonlineb.com/" target="_blank">&#8220;Neon Bible&#8221; interactive music video</a>. Whatevs, at least he wrote a tune and made a video that is sure to charm the young lady nonetheless. Guess holding up a boombox outside her window just won&#8217;t cut it anymore, but we hope this gets to her, too, dude.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/72andsunny-director-tries-to-reach-gf-via-catchy-music-video_b10804#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/72andsunny-director-tries-to-reach-gf-via-catchy-music-video_b10804</link>
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		<category><![CDATA[Music!]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Walter May]]></category>
<pubDate>Tue, 30 Nov 2010 10:41:49 +0000</pubDate>
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