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Posts Tagged ‘“Weird Al” Yankovic’

Weird Al Stars in GSD&M’s Holiday Effort for Radio Shack

In an attempt to boost holiday sales, GSD&M enlisted the services of one Weird Al Yankovic on behalf of the struggling Radio Shack.

The resurgent Yankovic, of course, just had the first number one album of his career with his fourteenth full-length, Mandatory Fun. Radioshack CMO Jennifer Warren cited Yankovic’s resurgent popularity and “cross generational appeal” in explaining the decision to enlist the King of Parody, telling MediaPost, “He’s had a resurgence, including a No. 1 album, and an appearance on the Grammies, as well as a recent tour of the talk shows.”

And, indeed, Yankovic has appeal from everyone from those introduced to the parodist in the eighties, to those of us who bought Bad Hair Day on compact dist in elementary school, to the kids just being introduced to him today through the music videos he released to promote the new album. But does GSD&M make it work?

Kind of. Yankovic’s quirky, nerdy charm is certainly on display in the ad, and Radio Shack could benefit from the association, but the spot stops short of fulfilling its comedic potential. When a customer asks if Radio Shack carries HeliQuads, Shack employee Yankovic bursts into song about how it is the perfect place for holidays toys for, boys, girls, and your cousin Bob who is 43 and lives at home. GSD&M worked from a script, collaborating with Yankovic from there, according to GSD&M President Marianne Malina. Given Yankovic’s distinct personality (which is what you got him for), it may have made more sense to just let him come up with his own ideas.

Interestingly, the ad will debut in cinemas, where viewers can use the Shazam app to download a longer version. The ad is part of GSD&M’s larger “Gift Smart” campaign as the agency continues to attempt to start conversations around the sinking Radio Shack brand. Recent efforts include the suggestive back-to-school campaign, which ruffled a few conservative feathers with its innuendo.

“Everything we’ve done together…is about getting buzz, and getting back into the conversation,” Warren told MediaPost. Read more

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Friday Morning Stir

-BarberClub.ca aims to provoke with online ad (video above).

-That John Lewis penguin ad already has a parody.

-Paddy Power calls for creative review.

-Kik introduces promoted chats for brands.

-Digiday asks if Whit Hiler is “the most talented creative in America.”

-Marketers are already looking past Christmas to the Super Bowl.

-Havas Medias’ Paul Frampton says agencies need a “healthy paranoia” about Google and Facebook.

-MediaPost explains “Why Digital Advertising Will Never Surpass $100B.”

-A cat obsession coupled with ad industry frustration breeds Agency Trash Talk.

Juicy Fruit’s Serenading Unicorn Takes on Coolio

Back in the mid-1990s, a feud erupted between then megastar rapper Coolio and famous parodist “Weird Al” Yankovic. You see, Coolio had just taken home a Grammy (this actually happened) for his major contribution to the Dangerous Minds soundtrack, the smash hit “Gangta’s Paradise.” Meanwhile, “Weird Al” was profiting off of one his biggest hits ever, an apparently unlicensed Coolio parody, “Amish Paradise.” Not only that, but Coolio told Grammy reporters that the content of “Gangsta’s Paradise” wasn’t a laughing matter.

Today, things are a little different, and Coolio is no longer rich or very famous. In fact, David Koechner aka The Office’s Todd Packer (who makes a cameo in this video and is also pulling double-duty for Denny’s) might be more recognized by people under drinking age than Coolio. And so, the circle of life continues to turn. At least this time around, Juicy Fruit and EVB’s ongoing singing puppet saga, the serenading unicorn, is keeping Coolio’s original lyrics intact, giving another generation of gum-chewers everywhere another look into the violent underworld of inner-city living. “You and your homies might be lined in chalk” indeed.