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Posts Tagged ‘Wendy Clark’

Droga5 Swarms Taylor Swift with Kittens for Diet Coke

Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens.

In the spot, entitled “Kittens,” Swift is playing with a kitten when she takes a sip of Diet Coke and all of a sudden there are two kittens. She takes another sip and there’s an entire table full of kittens, and before the end of the spot the entire room is filled as the singer/songwriter is engulfed in a swarm of feline cuteness. “What if life tasted as good as Diet Coke?” says text at the end of the ad, before Swift works in a quick plug for her new album. Since everyone with a soul likes kittens, this one is sure to be a hit. Add in Swift’s star power, and a preview of a new track featured exclusively in the ad until the release of her new album on October 27th, and this is all but guaranteed millions of views.

The ad was launched online today and will make its broadcast debut this Friday. As part of the campaign, Diet Coke is also giving fans a chance to win “concert tickets and a flyaway trip for two to an upcoming performance through iHeartRadio.com, RyanSeacrest.com and other sites.” The brand is also sponsoring Swift’s co-host appearance on “On Air with Ryan Seacrest” on October 30th, the first time a celebrity co-hosts the entire program as well as the first time it is presented by a single brand. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Droga5 Takes Diet Coke to the Car Wash

Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash.

A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed scene unfolds in front of her eyes. Dancers in yellow outfits similar to car wash scrubbers mingle with others in white bubble dresses, while everyone drinks Diet Coke (obviously) in a lavish, hallucinatory party scene. This enjoyable eye candy is followed by the nonsensical line, “What if life tasted as good as Diet Coke?” as the girl returns to reality, followed by the new “Get a Taste” tagline. The new ad, the latest in the “Get a Taste” campaign, will run tonight during Scandal and Grey’s Anatomy (a 15-second version will debut next week). Another broadcast spot featuring Taylor Swift will launch later this month. Read more

AAF Elects 2014-2015 Board of Directors and Officers

AAF_logo-1The American Advertising Federation (AAF) has elected industry executives to its board of directors effective July 1, 2014. Among those elected by the Federation’s membership at the AAF’s 2014 National Conference in Boca Raton, Florida are Rich Stoddart, CEO, North America, Leo Burnett, as the new chairman and Jim Norton, global head of media sales, AOL, as the Federation’s vice chairman. Stick around after the jump for a partial list of American Advertising Federation’s 2014-2015 Board of Directors. Read more

Monday Odds and Ends

-In an effort to revamp its digital operations and expand its U.S. presence, Stockholm-based integrated production company Acne has hired Jesper Palsson as CEO of its L.A.-based office. link

-Las Vegas-based agency SK+G has formed SK+G Asia Pacific, which will be based in Hong Kong.

-Carmichael Lynch and Moxie Pictures director Martin Granger take us inside the Tempur-Pedic “Innovation Lab” with two new spots (one above, second one here).

-As you may have read, following a “formal agency review,” McCann NY has taken over U.S. advertising duties on tequila staple Jose Cuervo, which as of today, is shifting over from Diageo to Jersey City-based spirits importer, Proximo. Gotham Direct, meanwhile, will handle media efforts for JC.

-So, is it the end of days for Blackberry (once again)? link

-The American Advertising Federation has announced its new board leadership for 2013-2014 including chair Wendy Clark, SVP/ Global Sparkling Brand Center, Coca-Cola. link

-Looking for some summer reading ideas from C-suite folks? Read a list after the jump if interested.

-Bi-coastal post-production shop NO6 has added editor Paul Plew to its roster. link

Read more

Friday Odds and Ends

-We’re not too steeped in Aussie politics or “Beefgiving Day,” but perhaps you folks Down Under could decipher what this ad for Meat & Livestock Australia means (above).

-The folks at Kuno Creative have created a Facebook marketing cheat sheet. link

-Meanwhile, Coca-Cola SVP of marketing Wendy Clark says Facebook needs to focus on emerging markets in order to get mobile advertising right. link

-Is this the best TED talk ever given? link

-According to tipsters, “The shop behind the Wal-Mart/Pitbull promotion (as well as the larger Wal-Mart localization effort on FB) is Brand Networks. Word is, he will honor the outcome.”

-If only we could have such brilliant conversations with our 12-year-old selves like this. link

-It shouldn’t come as too much of a shock that WPP was the largest acquirer in the media/marketing industry according to one investment bank’s mid-year report. link