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Posts Tagged ‘Wes Anderson’

Windows Denounces Apple-on-Samsung Fan Violence in Latest Spot

Son of The Godfather and Apocalypse Now director, Francis-Ford Coppola, Roman Coppola was on a bit of a winning streak after co-writing Wes Anderson films The Darjeeling Limited and Moonrise Kingdom. However, after directing the near-universally panned Charlie Sheen vehicle, A Glimpse Inside the Mind of Charles Swan III, Roman lost a healthy portion of the goodwill he had racked up. As The A.V. Club put it, the film “it isn’t a movie so much as a feature-length perfume commercial for a Charlie Sheen signature cologne with gorgeous packaging and absolutely nothing inside.” So, yeah. It was pretty bad.

Seeking solace from tomato-throwing critics, Roman did what all directors attempting to recover from a stinker do: Join forces with CP+B for a Microsoft TV spot. Here, we see Roman channeling his own life experiences to sell Windows Phones. Sure, says Roman metaphorically through this spot, there are haters are either side of the aisle. But you can’t have the naysayers keep you down, you know? Yes, some people like Apple phones and some people like Samsung phones, just like some people like good movies and some people like other good movies. But, just because your movie isn’t “good” or your phone isn’t “good” either, doesn’t mean to have to be part of the fighting. As Jay-Z once said, “Get that dirt off your shoulder.” Most assuredly, Roman was playing this track on set throughout the production of this ad.

Embrace Roman Coppola, and embrace Nokia Windows phones. Credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Since Halloween Was a Blip This Year, Let’s Watch Two Creatives Get in the Spirit Instead


Our favorite holiday took a rightful backseat last week to the chaos and suffering surrounding Hurricane Sandy, so consider this your Halloween hangover post that never was. We unfortunately missed Wes Anderson‘s latest quirk-fest, Moonrise Kingdom, so it’s hard to identify with these characters beyond what see saw in those Bill Murray-narrated trailers for the film.

Anyhow, since dressing up and celebrating Halloween this year was a moot point here in the Northeast, let’s instead watch the sped-up transformation of Chicago-based creatives Amanda Grandel and Max Mearsheimer, art director at Proximity/Energy BBDO and freelance ACD/copywriter, respectively. We honestly can’t remember the last time we put so much effort into a Halloween costume (going as Kumar three years in a row didn’t help), so we appreciate the pair’s effort and anxiously await next year’s festivities.

 

Tuesday Odds and Ends

-According to reports, GM has pulled its $10 million campaign from Facebook ahead of the IPO, deeming its on the social network “had little impact on consumers.” Ewwww-a-niiiick!! link

-Wes Anderson explains to Slate why he digs directing commercials. link

-Hollywood-based prodco Luma Pictures has brought in former agency producer Vicki Mayer to run its commercial VFX department.

-Roger Federer and Credit Suisse unveil a making-of trailer for their new global campaign launching next week. link

-Being a Wayne Gretzky superfan won’t work in this marriage according to a new Mobile Mini campaign from Venables Bell & Partners.

-WPP/GroupM company Xaxis opened up new regional headquarters in Singapore.

-Speaking of the GroupM umbrella, media agency MEC celebrates its 10th anniversary today. link

 

 

 

Wes Anderson Brings His ‘World’ to Sony

…And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll just tell you that the feature-film director is once again dabbling in commercials, this time for a new Sony Xperia campaign brought to you by, yes, McCann Worldgroup.

Here, an eight-year-old named Jake Ryan offers his take on the inner workings of the brand’s smartphone, which from his perspective, operates at the whims of a leader and his three tiny robots. The whimsical (wait, can we say that?) ditty channels the spirit of Willy Wonka and takes us inside the mind of a young lad, as we’ve been told the script is based verbatim on his thoughts. Kids informing major brand campaigns is all the rage these days, isn’t it? At least we give credit to the parties involved for tapping Sigur Ros frontman Jonsi to handle the music portion.

The above TV spot, which will debut this weekend, is complemented by a print campaign that’s already launched in European markets but will soon roll out globally. Credits and print asset after the jump.

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Wes Anderson Brings the Quirk Factor to the Hyundai Azera

Did you know that it’s already been five years since Wes Anderson‘s last live-action feature, The Darjeeling Limited? Before Anderson’s new movie, Moonrise Kingdom, hits theaters in May, the cinematic master of quirkiness is taking a turn behind the camera for the new Hyundai Azera. Excluding a starring role in American Express’ “My Life, My Card” campaign four years ago, this marks Anderson’s first time doing commercial directing since shooting six spots for AT&T’s “Your Seamless World” campaign in 2007.

Collaborating with Innocean Worldwide and Moxie Pictures, Anderson’s first of two spots for Hyundai, “Modern Life,” finds a suburban mother hiding in her Azera in order to momentarily escape from her quirky family and their quirky household. It’s difficult to tell whether or not the mother’s actions would count as either spousal abuse or child neglect should her husband discover her deceptive, evasive tactics.

The second spot, “Talk to My Car,” finds a slightly happier family traveling through a number of Anderson-esque retro environments with the help of a morphing Azera. If anything, it makes you wonder whether or not the director would be open to helming a remake of Inspector Gadget anytime soon with Adrien Brody in the title role, Jason Schwartzman as Penny (by default), Owen Wilson as Brain the Dog and Bill Murray as Dr. Claw. If you can cast this hypothetical movie better, please do so in the comments. Credits after the jump.

Update: We would like to note that the Moxie camp takes issue with AgencySpy’s use of the term “quirk” in describing Mr. Anderson’s work. Rather, they would like us to use the term “His World” when describing Mr. Anderson’s quirky quirkiness.

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Visa, Ned and a Trip to the Super Bowl

On any other year, your credit card company offering you a trip to Indianapolis on February 5 might not seem like a big deal, or even appealing. This year, it’s a totally different story, as Indianapolis’ Lucas Oil Stadium becomes the stage for Super Bowl XLVI on that very night. At the beginning of the year, who would’ve thought that by mid-season we would know that the hometown Colts have absolutely no shot of playing in the big game? Despite a Peyton Manning-less “lost year” for Colts fans, it’s nice to know that the city will still find a reason to celebrate on February 5 (and perhaps again in late April, when the Colts might have a shot at drafting 2012′s “sure thing,” Andrew Luck).

To celebrate, Visa is giving one lucky cardholder 10 tickets to the big game. And, if the above Wes Anderson-esque spot from TBWA (that’s actually directed by Stacy Wall) is any indication, that lucky winner could find opportunities for new friendships, embarrassing old friends, and eloping with the office crush in the “Racing Capital of the World.” Along with the gentle, calming narration of Morgan Freeman that America has come to value as much as apple pie, baseball and the Right to Bear Arms, it doesn’t get more red, white and blue than this spot from Visa. And, as residents of Baltimore surely know, there’s nothing quite as gratifying as making a die-hard Patriots fan wear the helmet of an opposing team. It would only be sweeter (and more timely), if that Patriots guy was a Redskins fan.

So, on this devastatingly sad and disheartening day for American football fans around the country, let’s find comfort in knowing that although college football is perhaps seeing its darkest hour ever, we still have the NFL to lift us up. And, hey, how ’bout them Packers? Check out more Ned-ventures here.

A Lovely Lady Will Never Top the Taste of a Cold Stella

Ok, so maybe that’s not the truth in reality (unless you’re at the pub drinking at this moment in time), but one can theorize such a thing from this rather kitschy Stella spot called “Apartomatic” from Mother that features the co-directing services of  Wes Anderson and Roman Coppola.  We’ve been told the ad is set in 1960′s Europe and it sure does feel like it, what with the mod music, design, and ok, maybe not the shape-shifting apartment. All that’s missing is a cameo from Pagoda.  We’ve seen the lovely Stella clip from fellow auteur Wim Wenders; here’s the upbeat antithesis. Credits after the jump.

More: “Stella Gets All Snazzy with New Print Push

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