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Posts Tagged ‘Wes Welker’

NFL Season: Another Reason for Old Spice to Do Old Spice Things

There’s a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their “Unnecessary Freshness” campaign, created by W+K Portland, will hit screens starting Thursday night for the season opener. As you might expect, there will be plenty of shenanigans that don’t make sense. But, at least that’s the point.

Three new spots starring Denver Broncos wide receiver Wes Welker might make you shake your head, laugh, or both (there’s also a fourth spot featuring New England Patriots linebacker Jerod Mayo, possibly a pity commercial since Welker darted for Denver). However, since each ad is less than 20 seconds, it’s easy to stomach the goofy jokes and images of lizards eating Welker’s legs. If commenters take to the site to rip W+K, Welker, football, me, AgencySpy itself, or a number of other things that exist, and therefore, should be ridiculed incessantly, they can hopefully agree that the running time is a plus. And, if you believe that a majority of people in America are stupid and these spots are stupid funny, then maybe W+K is onto something brilliant. Maybe.

Credits and some more unnecessary freshness after the jump.

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Tuesday Odds and Ends

-Sonic and Mario get the royal treatment in a new campaign from Duncan/Channon (above). link

-So how does Lewys Carlini, GM of North Platte, Nebraska station KNOP, really feel about the Will Ferrell Super Bowl ad? link

-Director Robin Fryday joined bi-coastal prodco Nonfiction Unlimited for spots and client-sponsored documentary project representation.

-This is how the gang at RP&, which was behind the Acura/Seinfeld Super Bowl spot of course, celebrated its success. link

-Poor Patriots receiver Wes Welker gets mocked with a ton of Butterfingers as part of a marketing stunt. link

-Yahoo is experiencing a major shift in its boardroom. link

-Happy 200th birthday, Charles Dickens. link

-Have you downloaded the free, “We Are Music” iPhone app from the Grammys? link

-Presenting yet another episode of when ad agency self-promotion goes wrong. link

-Politico discusses the W+K/Chrysler/Clint spot. link