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Posts Tagged ‘Will Arnett’

Ex-CP+B ECD Roper Heads to EnergyBBDO (Updated)

TimRoper1After spending the last two years as a writer/director at production company Partizan, Tim Roper has returned to the agency world, joining up with EnergyBBDO in “a senior creative capacity” according to sources familiar with the matter.

Roper, who we’ve been told arrived at the Chicago-based agency last month, spent the majority of his ad career at Crispin Porter + Bogusky–15 years in all–moving from Miami to the L.A. office over a decade ago and eventually settling in its Boulder HQ before leaving for Partizan in 2012. No word yet on his exact title at EnergyBBDO (we’re hearing ECD), but during his lengthy stay at CP+B, Roper worked on campaigns including the Burger King “Simpsonize Me” effort, the Will Arnett-starring Hulu spots and Sprite “Sublymonal.” During his career, Roper also worked early on as a copywriter/CD at Mullen.

Update: We received the following tip, clarifying Roper’s role at EngergyBBDO: “Tim Roper is a still a Director and committed to that role industry-wide. He is one of those rare talents who can do both. Currently he is assisting Energy BBDO and CCO Mark Taylor in an ECD capacity on several pieces of business. Duration, yet to be [determined].”

 

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BBDO Bumps Up Burns to MD in SF

Marc BurnssmallAfter spending the last five years in management roles in various BBDO offices, most recently serving as SVP/group account director on AT&T Wireless at the agency, Marc Burns will now fill the vacant position of managing director at BBDO San Francisco, where’s he’s been working out of for the last year. During his time on the AT&T biz, Burns helped lead teams behind efforts including the youth-focused “You’ve got a Case” starring Will Arnett and the V-Day-themed “Shout Your Love from the Mountaintop.”

Burns’s history with BBDO, though, actually dates back to 1996, when we started out in the mailroom at the agency’s Australian operations before spent the next few years as a senior account manager at Clemenger BBDO. In between his two stints within the BBDO network, Burns held account roles at Leo Burnett and worked on client side for a couple of years at Mitsubishi. Now at BBDO SF, the new MD fills out a leadership team that includes president/CEO Jim Lesser, ECD (and Goodby alum) Craig Mangan and director of strategic planning, Matt Herrmann.

Will Arnett, Maya Rudolph Ring in the Holidays with CP+B, Best Buy

Winning the prestigious annual designation of being the first brand to launch a national broadcast campaign for the holiday is Best Buy. Teaming with AOR CP+B, the duo have decided that the best way to delude people into putting a Microsoft Surface on their wish lists with the help of four celebrities reading parodies of “‘Twas the Night Before Christmas” whilst mugging for the camera. If you were watching the World Series on Sunday, these may already look a bit familiar.

Up to bat first are Will Arnett and Maya Rudolph, former co-stars on NBC’s troubled sitcom Up All Night or, to the vast majority of Americans who never heard about that show, “that guy from Arrested Development” and “that girl from Bridesmaids and SNL.” Both consistent show-stealers no matter what project they’re working on, neither phones in their performances for these spots, even though the scripts may be a bit lacking.

The issue with both of these comedic talents is that they completely make these spots. Now, this isn’t a bad thing. But whenever the camera breaks from them to focus on the spot’s holiday shopping subject, I lose total interest in these ads. In other words: Any time they’re not on camera, I’m completely tuning out until they come back. This may just be my experience, as I’m a big fan of both actors, but we’ll see if upcoming spots in the campaign starring LL Cool J and Jason Schwartzman suffer from the same issue. Still, cheers to Best Buy for getting Arnett and Rudolph on board.

Denny’s Parts Ways with Gotham, Consolidates Advertising at Erwin Penland

Well, the three-year relationship between Denny’s and IPG-owned, New York-based agency Gotham has come to an end. In a pretty self-explanatory statement, Frances Allen, chief brand officer for the 60-year-old diner/casual restaurant chain, says:

“We are very grateful to Gotham. ‘America’s Diner is Always Open’ has reconnected with consumers across America, earning us both an Effie and a Cannes Lion award in the process. We are enormously proud of that work and are thankful to Gotham for their dedication and partnership over the last 3 years.

All businesses evolve, and Denny’s is no different. Over the last four years we have developed a strong relationship with Erwin Penland through their work on various aspects of our business, and we believe that their ever expanding expertise and unique understanding of the Denny’s brand makes them the right fit as our agency of record going forward. With Erwin Penland we see the opportunity to both consolidate our business for efficiency and enhance our united national and local marketing and advertising efforts, while upholding the high creative standards that have been set by Gotham.”

Gotham initially beat out Erwin Penland (as well as BBDO and KBS+) back in August 2010 for the Denny’s duties, though EP continued partnering with the brand for menus, merchandising and local support. Erwin Penland will now handle both creative and media. As for Gotham, perhaps the agency’s most notable work for Denny’s, from our perspective at least, was the “Always Open” series hosted by David Koechner and featuring a host of famous folks including Jessica Biel, Jason Bateman, Sarah Silverman, Amy Poehler and Will Arnett. You can check out the Poehler clip after the jump if you’d like.

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Brandt Heads Back to BBDO NY

After less than a year away, Clemens Brandt has rejoined the fold at BBDO New York to serve as director of digital operations, reporting to director of integrated production Dave Rolfe and chairman/CCO, David Lubars. Last we heard, Brandt left BBDO last summer for a gig at B-Reel, specifically for the production company’s B-Reel Products division, where he served as executive producer in its New York office.

During his first stint at BBDO NY, which lasted approximately 18 months, the returning exec served as a VP/interactive executive producer on campaigns including the Will Arnett-starring holiday effort for AT&T and the Nokia Lumia 920. Prior to initially joining BBDO, Brandt served as an interactive producer at W+K London for three years.

We’ve been told that Brandt officially assumed his new role at BBDO NY this week and will now oversee the agency’s digital production, in-house digital studio (K5) and general BBDO digital operations. In a statement, Rolfe tells us, “We are very fortunate Clemens has returned. He’s the perfect guy to help steer our day-to-day approach toward better digital fluidity and integration. Connecting technology to idea and vice versa, getting the right teams in place and strengthening our digital production and tech staffing.”

TBWA Welcomes Chief Diversity Officer, Loses Producer in LA

Here are couple of items from the TBWA camp that flew under the radar. Doug Melville (pictured) has joined the agency as chief diversity officer for North America. Prior to signing on with TBWA, Melville, who will be based in the New York office, was running his own company called Red Carpet Runway. During his career, he’s also served as a VP for Magic Johnson Enterprises.

And now, to the left coast. After five years as agency/integrated producer at TBWA\Chiat\Day LA, Jane Krull has packed her bags and headed to Chicago to join up with Leo Burnett as a producer. We’ve been told that Krull has joined the agency’s Team Sprint roster, though we’re still waiting for confirmation on that.

During her half-decade stint at Chiat LA, Krull served as producer on campaigns including PS3 “Universe of Entertainment,” which perhaps marked the agency’s last hurrah for Playstation before Sony decided to move the account to Deutsch LA. While at Chiat, Krull also produced efforts for Pepsi such as Will Arnett‘s odd, amusing “Super Bowl Party” from a few years ago.

Arturo Aranda Leaves BBDO

Mark Zuckerberg & Co. have nabbed yet another senior creative from the agency world by the name of Arturo Aranda. The creative (left) has spent the last 12 years or so within the BBDO network, initially at what was then Atmosphere BBDO and then the last three at BBDO New York proper, where he’s served as interactive CD and finally SVP/senior CD on accounts including AT&T.

If you need a refresher on some recent Aranda-led efforts, you might remember the “Mountaintop” Valentine’s Day work or the Will Arnett-starring “You’ve Got a Case” campaign for the aforementioned telecom giant from last year. No word yet on what Aranda’s exact position is at Facebook, but perhaps he’ll find a kindred spirit at the company in fellow former senior agency creative Chris Gomersall, who left Moxie barely two months ago to take up a creative strategist role with Zuck and the gang. We’ve been told Aranda’s last day at BBDO NY was last Friday.

Denny’s Kicks Off Second Season of ‘Always Open’ Series

Gotham, Electus, College Humor Productions and the gang at DumbDumb (aka Will Arnett & Jason Bateman) have joined forces once again with funnyman Champ Kind David Koechner to launch season two of “Always Open,” which if you don’t know is a series where Koechner chats it up with celebs inside a Denny’s. First up to bat is the fetching actress Jessica Biel, who receives a rather disappointing gift from our host, talks about her climb up Mount Kilimanjaro (which was par of the HP “Summit on the Summit” campaign) and a hypothetical situation surrounding it. It’s dry and may evoke a chuckle or two, just like last season. Upcoming guests this time around include Maya Rudolph and Christina Applegate.

 

Roper, CP+B Part Ways

We’ve received confirmation that Crispin Porter + Bogusky and ECD Tim Roper “mutually decided it was the right time” to part ways. From what sources familiar with the matter tell us, Roper is leaving to pursue his main passion these days, which is directing (he most recently wrote and helmed the Hulu/Will Arnett work including the Super Bowl spot). Roper spent 15 years at CP+B give or take, and among other things, served as a copywriter in the agency’s Miami office early on before moving up to creative director at the first incarnation of its L.A. branch in the early aughts.

During his later years at Crispin, Roper led creative for not only Hulu, but for agency clients ranging from Sprite to Volkswagen. Here’s an official comment from CP+B CEO Andrew Keller: “Tim Roper has been a great asset to our creative team during his time at CP+B. He has a number of other interests and we are in agreement that now is the perfect time for him to pursue them. We thank him for his contributions to the agency and wish him tremendous success moving forward.”

 

Presenting NBC’s Pregame All-Star Musical Jamboree

One day after the Super Bowl, brands are still fighting over what commercial “won” the big game in regards to social media, buzz or USA Today-ness. Unfortunately, one spot that won’t be part of the “best of” conversation, mainly because it wasn’t technically a “Super Bowl commercial” per se, is NYC-based production company Hungry Man’s pregame mini-musical promo for NBC’s various TV lineups.

“Brotherhood of Man,” passes the mic between shows’ stars, from Jane Krakowski and the 30 Rock cast to Kenan “Goodburger” Thompson and the SNL cast, from Ed Helms and the The Office crew to Will Arnett and the ladies of Up All Night. Hey, we even get to see that Alec Baldwin‘s voice lessons he took for his role in Rock of Ages paid off after all. Credits follow after the jump.

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