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<title>Will Lindberg - AgencySpy</title>
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<description>Inside Your Agency. Deep Inside</description>
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<title>&#8216;The Replacer&#8217; Returns, with JB Smoove in Tow, in New &#8216;Black Ops II&#8217; Clip</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="https://www.youtube.com/embed/TSpjAos-Om0?feature=player_detailpage"></iframe></p>
<p>Nearly three months after 72andSunny<a href="http://www.mediabistro.com/agencyspy/fargo-villain-takes-on-role-of-the-replacer-in-latest-black-ops-ii-promo_b43543" target="_blank"> introduced us to &#8220;The Replacer&#8221;</a>&#8211;aka <em>Fargo </em>baddie <strong><a href="http://www.mediabistro.com/Peter-Stormare-profile.html">Peter Stormare</a></strong><em></em>&#8211;in its campaign for Activision&#8217;s <em>Call of Duty: Black Ops II &#8211; Revolution </em>trailer, the agency has brought back the character, now with sidekick JB Smoove in tow, for <em></em>its <em>Black O</em>ps II &#8211; Uprising promo. Jesus, how many entries are in this franchise? Anyhow, the newly formed dynamic duo embarks on several replacing adventures from serving as weatherman to fixing cable, with Stormare being his usual, somewhat menacing self and Smoove giving us the fast-talking delivery that we first came to know and love in <em>Curb Your Enthusiasm.  </em></p>
<p>We&#8217;re not sure what the budget is here, but as the <em>Black Ops </em>franchise expands, so do seem the timeframe and scope of the clips promoting it. But, if you have the patience for it (it is lunchtime on the East Coast, after all), don&#8217;t let us stop you from taking in this slightly entertaining, slightly grating clip. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/the-replacer-returns-with-jb-smoove-in-tow-in-new-black-ops-ii-clip_b46815#more-46815" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/the-replacer-returns-with-jb-smoove-in-tow-in-new-black-ops-ii-clip_b46815#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/the-replacer-returns-with-jb-smoove-in-tow-in-new-black-ops-ii-clip_b46815</link>
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<pubDate>Mon, 08 Apr 2013 12:37:40 +0000</pubDate>
  
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<title>Samsung Tells a Meandering Tale About Unicorns, Business Things</title>
<description><![CDATA[<p><iframe width="560" height="315" frameborder="0" src="http://www.youtube.com/embed/5fcUf4d-Y3s"></iframe></p>
<p>Hey, look! It&#8217;s that dude who was on <em>30 Rock</em> for a few seasons before they realized his character was totally worthless. <a href="http://en.wikipedia.org/wiki/Josh_Girard#Josh_Girard">This guy</a>. Man, has that dude fallen on hard times or what? Let&#8217;s all hope he gets back on his feet before things get worse.</p>
<p>Anyway, the above 90-second spot from 72andSunny takes place in the fictional video game development studio of &#8220;Unicorn Apocalypse,&#8221; a fake game no doubt inspired by Adult Swim&#8217;s online &#8220;Robot Unicorn Attacks,&#8221; but about zombies because 20-something nerds sure love those. If you think 90-seconds sounds like a long time to watch hipster nerds talk about zombie unicorns and play around with their phones, you&#8217;d be right.</p>
<p>I&#8217;ve been a little back and forth about Samsung&#8217;s recent iPhone-bashing campaign. Perhaps it&#8217;s because I think it&#8217;s a really great idea, but the execution just misses the mark for some reason. Perhaps that reason, as most blatantly exhibited by the spot above, is because Samsung is targeting pretentious millennials who look down about those with different tastes. It makes sense to label iPhone buyers sheep, but there has to be a more subtle way to do it. Also, here&#8217;s a newsflash: pretentious people don&#8217;t think they&#8217;re pretentious. They just think that they&#8217;re right. So, portraying an over the top version of the demo (however accurate), will undoubtedly turn off the very consumer you most want.</p>
<p>As the current top comment on YouTube asks, &#8220;Why does Samsung insist on making everyone with their phone act like a 20-something douchebag?&#8221; Good question. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/samsung-tells-a-meandering-tale-about-unicorns-business-things_b43605#more-43605" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/samsung-tells-a-meandering-tale-about-unicorns-business-things_b43605#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/samsung-tells-a-meandering-tale-about-unicorns-business-things_b43605</link>
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<pubDate>Wed, 23 Jan 2013 15:24:41 +0000</pubDate>
  
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<title>&#8216;Fargo&#8217; Villain Takes on Role of &#8216;The Replacer&#8217; in Latest &#8216;Black Ops II&#8217; Promo</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="https://www.youtube.com/embed/OZwdpXgPbKc?feature=player_embedded"></iframe></p>
<p>Like a less-slick, self-assured version of <strong><a href="http://www.mediabistro.com/Harvey-Keitel-profile.html">Harvey Keitel</a></strong>&#8216;s &#8220;The Wolf&#8221; from <em>Pulp Fiction</em>, actor <strong><a href="http://www.mediabistro.com/Peter-Stormare-profile.html">Peter Stormare</a></strong>, who you might remember from playing <strong><a href="http://www.mediabistro.com/Steve-Buscemi-profile.html">Steve Buscemi</a></strong>&#8216;s even sleazier partner-in-crime in <em>Fargo </em>or to a lesser extent, &#8220;Slippery Pete&#8221; on <em>Seinfeld</em>, stars as &#8220;The Replacer&#8221; in 72andSunny&#8217;s latest lengthy effort for Activision. This time, agency and client team up to promote the latter&#8217;s <em>Call of Duty: Black Ops II &#8211; Revolution</em>, which will come equipped with new multiplayer apps, a new weapon and even a zombie mode to play undead.</p>
<p>In the two-and-a-half minute clip above, we find that &#8220;The Replacer&#8221; is actually a way more charitable character than Wolf, lending his services to a variety of gamers, whether a frustrated, domesticated type, an expecting parent, a guy on a blind date, a landscaper or even a zoo cleaner. The intensity of previous <em>Call of Duty </em>clips has supplanted by comedy, and we kinda welcome the change of pace. And plus, we have a soft spot for Stormare, a man who&#8217;s played bit/supporting roles in more movies than we can count.  Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/fargo-villain-takes-on-role-of-the-replacer-in-latest-black-ops-ii-promo_b43543#more-43543" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/fargo-villain-takes-on-role-of-the-replacer-in-latest-black-ops-ii-promo_b43543#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/fargo-villain-takes-on-role-of-the-replacer-in-latest-black-ops-ii-promo_b43543</link>
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<pubDate>Tue, 22 Jan 2013 15:47:44 +0000</pubDate>
  
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<title>Kevin Butler Takes a Moment to Salute a Real Hero</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/nq_tjk3BX54?version=3&amp;feature=player_detailpage" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/nq_tjk3BX54?version=3&amp;feature=player_detailpage" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Playstation pitchman Kevin Butler tones down his snarky/silly schtick for a tick in order to honor Veteran&#8217;s Day in this latest &#8220;Hall of Play&#8221; inclusion from Deutsch LA.  Here, Butler honors a gamer (as well as all the men and women in service) who guys by the handle &#8220;TheBigIrish1138&#8243; and happens to be stationed with the U.S. Army in Afghanistan. Yes, there is a sensitive side to the smarmy sap, who we presume will get back to his usual <a href="http://www.mediabistro.com/agencyspy/now-its-kevin-butlers-turn-to-salute-gamers_b25351" target="_blank">gamer-saluting antics</a> shortly. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/kevin-butler-takes-a-moment-to-salute-real-hero_b25741#more-25741" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/kevin-butler-takes-a-moment-to-salute-real-hero_b25741#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/kevin-butler-takes-a-moment-to-salute-real-hero_b25741</link>
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<pubDate>Fri, 11 Nov 2011 10:25:29 +0000</pubDate>
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<title>Now It&#8217;s Kevin Butler&#8217;s Turn to Salute Gamers</title>
<description><![CDATA[<p><object style="height: 375px; width: 500px;"><param name="movie" value="http://www.youtube.com/v/tVGHFAWfsfE?version=3&amp;feature=player_detailpage" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/tVGHFAWfsfE?version=3&amp;feature=player_detailpage" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Deutsch LA launched the next phase of its <a href="http://www.mediabistro.com/agencyspy/playstation-characters-salute-the-gamer_b24075" target="_blank">well-received &#8220;Michael&#8221; campaign</a> for Playstation that now stars none other than the game console&#8217;s brash pitchman, Kevin Butler. After paying homage this week to people with handles like @nychus, @motherboop and @legiondragon, Butler now honors someone named DirktheDaring (above). For the next 15 days (through 11/24), we can expect daily salutes from Butler and if you head over to the <a href="http://hallofplay.com" target="_blank">Playstation Facebook page</a>, you can get a personalized &#8220;To Michael&#8221; clip sent to you. Perhaps someone was inspired by a certain, award-winning W+K campaign? Who knows, but gaming geeks, this one&#8217;s for you. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/now-its-kevin-butlers-turn-to-salute-gamers_b25351#more-25351" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/now-its-kevin-butlers-turn-to-salute-gamers_b25351#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/now-its-kevin-butlers-turn-to-salute-gamers_b25351</link>
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<pubDate>Thu, 03 Nov 2011 15:08:53 +0000</pubDate>
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