PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Will Nathanson’

RTO+P Introduces ‘Planet of Triumphs’ for Planet Fitness

Red Tettemer O’Connell + Partners is launching “Planet of Triumphs” — a new online community for Planet Fitness members to celebrate their accomplishements — with a digital and social campaign.

“Planet of Triumphs” was created with the insight that Planet Fitness’ “Judgement Free Zone” allows its members to accomplish feats both great and small that they might not have been able to do in a setting where they had to worry about how they would be perceived by others. Built on the “belief that every achievement deserves to be celebrated,” the community encourages members to share their stories and accomplishments while both giving and receiving encouragement from other Planet Fitness members. Members can submit their stories via photos and videos using a selection of templates and enter to win win weekly prizes and a chance to be named “Triumph of the Week.” Those who submit before December 16th could also be given a walk-on spot in a 2015 Planet Fitness commercial.

RTO+P introduces the program in the video above, in which Planet Fitness members share their stories. Their accomplishments range from getting on a treadmill for the first time to undergoing such a transformation that people no longer recognize you. The video celebrates these accomplishments while introducing “Planet of Triumphs” and emphasizing Planet Fitness’ all-inclusive mentality. The program is also being promoted through paid digital and social media. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

RTO+P Launches ‘Thank-o-Matic 5,000,000′ for Planet Fitness

Planet Fitness

Today Red Tettemer O’Connell + Partners launched “Thank-o-Matic 5,000,000″ to celebrate Planet Fitness reaching 5 million members.

Visitors to the website can enter their information to receive a personalized thank you video and enter into a sweepstakes for a chance to win a variety of prizes. Each day, five people will be selected to win $500. At the end of the promotion, “five grand prizes will be awarded including: Mazda 5, a five-day cruise, a five-day trip to Hawaii, 50” smart TV or a five year PF Black Card membership.” The promotion will run from today until March 20th and is open to both members and non-members.

As you may recall, Planet Fitness made a name for itself as a “Judgement Free Zone,” free of the “lunks” (their term for sweaty bros who grunt while they lift weights) typical of traditional gyms, and their recent advertising has continued in that vein. Stick around for their most recent spot, “Pilatatumba,” along with credits for ”Thank-o-Matic 5,000,000,” after the jump. Read more

RTO+P Crafts New Hire Totem Pole

In October, Philly-based Red Tettemer O’Connell + Partners welcomed eight new hires with paper doll likenesses of themselves.

Now, in an attempt to up the ante in the creative welcoming of new employees department, the agency has crafted a totem pole featuring eleven new hires that were just announced today. The totem pole was sculpted by Steve Thompson, RTO+P’s “Maker,” out of basswood and stands proud at 26 inches tall.

“We’re stoked to have all this new talent aboard and we’ve heard the totem of their likenesses can actually produce rain when held at a specific angle,” says Steve Red, president/CCO of RTO+P. You can view a short documentary on the sculpting process above. New hires include (from top to bottom of the totem pole): Jacqui Abel, Senior Account Manager; Jonathan Bayless, Social Driver; Megan Auld-Wright, Copywriter; Travis Hyatt, Developer; Gillian Darr, Account Coordinator; Chris Arasin, Interactive Designer; Allison Berger, Community Manager; Will Nathanson, Account Director; Alex Moreno, Junior Social Creative; Joe Schoppy, Junior Social Creative; and Meg Dibley, Junior Content Producer.