Now that it’s making some inroads in Brazil, Publicis Groupe sets its eyes on enhancing its digital capabilities with the acquisition of Holler, a London-based shop that specializes in digital content and social media.

As a result of the purchase, Holler will now be affixed to the Leo Burnett Group in the U.K and will increase the latter’s number of digital specialists across the pond from 35 to 70. Holler, which counts clients including Channel 4 (which includes E4 and the original Skins) and Red Bull, will continue to be led by James Kirkham, Will Pyne and Simon Hankin, who hold the titles of managing partner, ECD and joint managing partner, respectively. According to the announce, digital accounts for 28 percent of Publicis Groupe’s revenue, but the holding company hopes to increase that number to 35 percent within the next three years.