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Posts Tagged ‘Will Smith’

Nissan Taps Google for Technology, Wants Cars to Act Like Skateboards

Nissan is bringing Google Maps to the road, so if you live with a parent or spouse who gets lost regularly and refuses to ask for directions, this car may be a solid investment. Navigation systems aren’t new, but the Google Send-to-Car technology can be accessed and modified remotely. In the sixty-second spot above, you’ll notice Google’s signature blue rope pulling along the Nissan Juke n-tec (I guess nobody will be buying this automobile for the name…) through an unmarked city during the night. And if you’re worried that this promotion will take away the comfort of watching a loved one go crazy in the driver’s seat after realizing he/she is lost, fear not. There’s always the chance that the angry driver will question Google Maps and make up a new route. Then, you can get the popcorn ready.

TBWA\G1 Paris developed the spot and corresponding “Urban Thrill Rides” campaign that will pop across Europe starting this month. Take a second to pay attention to the music, which a rapped by a man who is half-Jay-Z, half-Will Smith, a perfect combination for a European audience. A little pitchy Jay-voice and  some Big Willy over-pronunciation makes everyone happy. Hopefully happy enough for you not to realize that a car is grinding on a median X-Games style. Keep the Google, but maybe next time, we can stop pretending that cars are like skateboards. Safety first.

Credits after the jump.

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Bob Winter Racks Up Another Win

Only by client design, not the agency’s from what we’ve been told, those demanding, uppity folks at AdAge had to have first dibs on the news that Famous Footwear tapped Y&R Chicago as its AOR. Is this agency turning into the new McGarryBowen? Anyhow, CCO Bob Winter and his crew pick up the FF biz from Campbell Mithun, which apparently declined to participate in the brand’s review that was launched over the summer. From what spies are saying, it was a neck-and-neck race between Y&R and South Carolina/NYC-based Erwin Penland, though the latter seems like an afterthought at this moment as only Euro RSCG, Colle+McVoy and Richards Group have been mentioned in the AdAge write-up.

Speaking of, here’s one quote from Famous Footwear’s SVP, retail marketing Will Smith that catches our eye: “We are so appreciative of the incredible talent that came to us looking to help drive our business. While several agencies from the Ad Age Family Tree made impressive presentations, ultimately the team at Y&R Chicago was selected because of their level of retail and brand-building expertise, strategic vision and superior campaign ideation.”

“Ad Age Family Tree?” Oy, we give up, and we thought the Miami Heat had collusion issues. Check out an old Campbell Mithun ad for the Famous Footwear brand above if you feel like waxing nostalgic.

Mullen Gets Sucked into World of Robotic Vacuums

Sorry, couldn’t resist. Boston-based Mullen tells us that it’s been named North American AOR for iRobot, which has nothing to do with the mediocre Will Smith sci-flick but is instead a company that creates robots for home cleaning. The Jetsons (and to a lesser extent, Small Wonder) was way ahead of its time, wasn’t it. Anyhow, back to the point. As AOR, Mullen will be responsible for brand messaging and advertising for iRobot’s home products including the Roomba vacuum (above), Scooba floor-washer and the Looj gutter-cleaning robot.

Mullen beat out two other undisclosed agencies for the iRobot business, which is still being handled internationally by London-based shop, BPL (which was previously responsible for North America as well).