Just before New Year’s, we brought you up to speed on the adventures of Dentsu America CEO Will Travis, who was about to take part in a 3,500-mile bike race through the Andes known as the Dakar Rally. Well, the race is over and now that he’s shaken the rust off and is back to work in New York, Travis is ready to tell the inspirational tale of his arduous 12-day trek. Without any further ado, take it away, Will.
The Dakar is known as the toughest overland race in the world and this year was to be no exception. Had I have known four people would die, only 1/3rd of my team would complete the distance and I’d be riding 7,200km, not 5,000km in 11 days, across thick sand and gravel, in temperatures bouncing from -5 to 42degree C, I’d have given signing up for this trip a real second thought, but I didn’t and so here’s my story.
Every two years, I try and break away from the creative industry bubble to absorb the real world out there, a world of adventure, real risk and real people, waking myself back up into a perspective that’s in balance and re-tuned for life. Cycling 500miles across Alaska, summiting the highest peaks of Antarctica and Europe, motorcycling 4,000km at 18,000ft through Himalayas, out of cage diving with Great Whites and now this, the toughest of my trips, riding The Dakar from Buenos Aires over the Andes to the Chilean coast and back. OK, so now I sound like a real nut, so I better get on with sharing my experience.