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Posts Tagged ‘William Shatner’

WWF, john st. Team Up to Raise Climate Change Awareness for Earth Hour

WWF has enlisted the aid of Toronto-based john st. in a new campaign raising awareness of climate change for Earth Hour (scheduled for Saturday, March 29, from 8:30 p.m. to 9:30 p.m.), not to be confused with Earth Day on April 22nd.

For the campaign, WWF is asking people to take a moment of darkness (kind of like a moment of silence) to reflect on climate change during this year’s Earth Hour. WWF and john st. have asked people to post videos to their site about what they’ll be considering during their moment of darkness. Videos from Jason Priestley (hey, remember him?), William Shatner, and Roberta Bondar (the first female Canadian in space) were among the first uploaded to the site and should help spread engagement. In addition to the videos, the site educates people on ways to get involved, asks people to pledge their support, and calls on people to make a donation to Help Canada Go Renewable in time for Earth Hour. You can check out Priestley’s video above, and Shatner’s after the jump. Remember to turn out the lights this Earth Hour and, if you feel so inclined, head on over to the Moment of Darkness website and upload your own video concerning your thoughts on climate change. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

The ‘Shat’ Returns, with Fictional Daughter in Tow, for Priceline

Five months after Priceline.com decided to resurrect its spokesman/Negotiator, aka William Shatner, the brand (along with Butler, Shine, Stern & Partners?) has revealed that the Shat has a secret daughter in a new spot that takes us from past to present day. Playing the next-gen negotiator is one Kaley Cuoco, the female lead in The Big Bang Theory, which is now on a hundred times a day for reasons unknown. As for this spot, meanwhile, we had no idea monks could also moonlight as deal-makers, but let’s indulge this brief reunion for a minute, shall we? Credits forthcoming.

Tuesday Morning Stir

-McDonald’s Twitter campaign=fail. link

-Chris Cereda joined Translation as CCO. link

-The Apple Store and the White House are now pretty much worth the same. link

-Here’s one of several CP+B and Psyop-created spots from the “Funnovations” campaign for Old Navy (above).

-The American Bus Association takes issue with William Shatner‘s latest Priceline campaign. link

Creative Partners Say the Darndest Things

Odds are, you’ve heard your partner-in-crime/art director say some weird crap over the years (or show their affection in the most permanent of ways). Successful creative types tend to be a little eccentric. That’s just sort of what happens.

But, when was the last time your art director looked deep into your eyes, maybe rested his or her hand on your shoulder, and said, “I think I’m swollen. Will you feel my glands?” Well, some anonymous copywriter might be vying for a television contract under the Twitter handle @shmypartnersays. While this might not get a William Shatner-starring show on prime time, it could at least get a streaming webisodic treatment. We nominate Randy Quaid to play the hilarious art director. The dude needs work…any work at this point.

Anyone have any idea what Chicago copywriter/art director duo this might be?

Wednesday Odds and Ends

-That irritating Staples ad wins Consumerist’s “Worst Ad in America” for 2010. link

-MLK appears in a Mercedes ad (above). link

-Twitter says no to political advertisers. link

-Google’s trying to bring sexy back to online display ads. Good luck with that. link

-William Shatner help makes Priceline a tech darling. link

-MTV assembles Scratch, a group of creative types who will work with “brands seeking out fresh approaches.” link

-Time Warner chief Jeff Bewkes says the AOL merger was “the biggest mistake in corporate history.” link

-Julia Deakin joined Toronto-based prodco Crush as senior graphic designer/VFX artist. link

-Skinny ponders the “In-Executable Strategy.” link

More: “Tuesday Odds and Ends