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Posts Tagged ‘Willie Nelson’

Your Final Cannes Lions 2012 Report

With the 2012 Cannes Lions is in the books, we’d like to thank our roving reporter Yunilda Esquivel, EP at The Institute, for providing her take on the week-long event. Here are her final observations and thoughts from the French Riviera. Take it away.



Hello AgencySpy Readers!

After a hectic week of panel discussions, pool parties and endless warm Mediterranean nights on the Carlton’s infamous terrace, it all boils down to the much anticipated final gala in the Palais’ Grand Audi Auditorium. Highlights of the evening: MJZ won the Palm d’Or, again. Wieden + Kennedy was deemed the advertising agency of the year. BETC Paris won the Film Craft Grand Prix for ‘Bear’ for Canal+. And, the highly sought after Titanium Grand Prix went to R/GA New York for ‘Nike+ Fuelband’. Check out the full list of winners here.

And now, I leave you with a look back at some of the most memorable moments of the week:

Biggest Breakthrough:
Caviar entering the Palm D’or list, finally. Bravo!

Most Anticipated Success:
Chipotle Back to the Start, Branded Content and Entertainment Lions Grand Prix.  One of the sweetheart campaigns of the year for its beautiful execution and heartfelt message to support farming families in the United States. Check out the case study here.

And, if you haven’t yet, download Willie Nelson’s frank, raspy version of “The Scientist” here. All proceeds go to Chipotle’s Cultivate Foundation that, as their site explains, is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.

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And Now, Your 2012 ANDY Award Winners

Once again, let’s eschew the drumroll and just get on with it. As you read this folks, we will be making our way to the ANDY Awards, which are taking place some place in midtown Manhattan. As embargo demands, we had to wait until this particular witching hour to bring you the big winner list, and topping it all with the Best in Show Grandy is CAA Marketing and Chipotle for their “Back to the Start” work. Guess a little reworking of Coldplay courtesy of Willie Nelson works wonders, as the animated storytelling project has also already received TED nods earlier this year.

Here are your other winners (and yes, we’ll try to add some pictures and clarification when we’re back and lucid).

The Top Winners

The agency networks that won the most 2012 ANDY awards are:

-Leo Burnett- 18 awards (6 Gold, 7 Silver and 5 Bronze) for Sydney, Toronto, Detroit, Mumbai, Shanghai, Chicago and Madrid;

-Y&R- 10 awards (4 Gold, 2 Silver and 4 Bronze) for Melbourne, Santiago  Chile, New York, Malaysia, Sao Paolo and London;

-Wieden + Kennedy- 7 awards (2 Gold, 4 silver and 1 Bronze) for Portland and New York;

- DDB, taking home 5 ANDYs (2 Silver and 3 Bronze) for London and Chicago;

- CP+B and production company MJZ each took home a total of 3 awards. CP+B won 2 Silver and 1 Bronze; MJZ took home 3 Gold with BETC Euro RSCG, 1 Gold and 1 Bronze with Strawberry Frog, and 1 Silver with Droga5.

TED Reveals 2011/12 ‘Ads Worth Spreading’ Winners

It’s that time of year again as non-profit org TED has kicked off its TED2012 conference in Long Beach, CA by announcing the winners of its second annual “Ads Worth Spreading” challenge, which asks the global ad community, whether agencies or marketers, to come up with inspiring, online storytelling ((last year’s winners can be found here).

This year, the TED team was accepting submissions from YouTube as well and ultimately ended up receiving entries from 39 countries. They had to narrow it down to the top 10 and two of the pieces that cracked the list include Chipotle’s “Back to the Start’” effort featuring Willie Nelson‘s rendition of Coldplay’s “The Scientist” (above) and Droga5 NY’s “Day One – Linda” work for Prudential (full version posted below). Check out the fill list of Ads Worth Spreading winners here.

Wednesday Odds and Ends

-Scholastic alum Cynthia Augustine will be joining Draftfcb as EVP, global chief talent officer on Nov. 2.

-Bo Zou, who’d spent the last two-plus years as user experience director at CP+B Canada, has joined Critical Mass. link

-When mom’s away, dad and kids will play in a Clorox2 effort from Big Fuel (above).

-Mobile ad network Greystripe has unveiled new ad units with social media/deals integration called Ad Boosters. link

-Deutsch launched a new Facebook effort for VW Beetle in which fans who “like” the car can potentially have their name and mug posted on a Times Square billboard. link

-Chicago-based independent experiential marketing firm Marketing Werks appointed Omnicom alum Jay Lenstrom as its first-ever CMO.

-Station Film signed Alek Keshishian (director of the Jennifer Aniston/SmartWater viral) for U.S. representation.

-Just in case you haven’t heard, one consumer group isn’t buying Chrysler’s “Imported from Detroit” tagline and is taking some action. link

-Karen O covers Waylon Jennings/Willie Nelson for Chipotle and the chain’s Cultivate Foundation as well as Farm Aid. link