The competition invited students (in any field) over the age of eighteen to submit campaigns that “advertise a product from a global brand in a way that couldn’t have been one five years ago, to an audience of your choosing.” When we think “global brand,” we tend to think big fish like Nike and and McDonald’s. After all, coming up with unprecedented ways to sell expensive sneakers or artery-clogging burgers is exceedingly difficult. What’s most inspiring about the Future Lions competition, is how the top contestants gravitate towards campaigns that aren’t just innovative for their use of the chosen brand, but also have a social conscience and the capacity to actually…er…well, for lack of a better term, change the world.
Latino Post Company LLC is looking for a President. next job Latin Post is looking for a Senior Editor, Features. next job Latino Post Company LLC is looking for a VP of Sales. next job Wilen New York is looking for a Art Director. next job Direct Response Advertising Agency is looking for a Account Manager. next job 87AM is looking for a Media Planner. next job Wilen New York is looking for a Associate Creative Director. see all