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Posts Tagged ‘Youree Henley’

Monday Morning Stir


-A look at ten ad mascots from Jim Henson’s Creature Shop, including Softcard’s new spokesperson Tappy (video above).

-AdAge released its list of “Best Places to Work 2014.”

-Adweek examines “Why It’s So Hard For Brands to Get Noticed on Amazon.”

-Google is the first buyer for the new, giant digital billboard in Times Square, which has a going rate of $2.5 million for four week.s

-Even without Thanksgiving, the UK is embracing Black Friday and Cyber Monday.

-DreamWorks and Hasbro called off acquisition talks.

-Macmillan Cancer Support is launching a Christmas campaign featuring late actress Lynda Bellingham.

-Epoch Films announced the addition of Youree Henley as executive producer.

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W+K, Sofia Coppola Craft Holiday Efforts for Gap

Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher‘s efforts in August and taking the reigns of four holiday  spots — a pair each for broadcast and online.

The ads spin the “Dress Normal” tagline by showing some abnormal (and often cringe-inducing) family holiday moments. But then what’s more normal than pondering the family you’ll never understand? Each spot ends with the message “You don’t have to get them to give them Gap” preceding the tagline. It’s an interesting approach, positioning Gap as a gift for those family members you have no idea what to give to, but it sits well with the “Dress Normal” tagline and Coppola and company do a good job of making it work in most of the ads.

In perhaps the most successful of the spots, “Gauntlet” a girl returns home to her large, boisterous, and often odd family. Perfectly set to the Johnny Cash song “I Got Stripes,” she makes her way through the house greeting her relatives with an awkward expression on her face that says a lot about the effort she’s putting in to deal with these people. It feels like a telling glance into the lives of a particular family, which is the approach taken throughout these efforts and, along with some great song selections, what makes them charming. The other broadcast spot, “Mistletoe,” documents a particularly cringe-worthy moment under the mistletoe at a holiday party. It’s almost hard to watch, but then that makes it fit the “You don’t have to get them to give them Gap” all the more.

In addition to the two online ads — “Crooner” and “Pinball” — the campaign is supported by print and OOH elements, as well as digital banner ads launching on Gap’s social media channels and GapGiftGuide.com on November 3rd. Read more

W+K Portland Goes Gatsby for Dodge

The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago.

To celebrate that centennial, W+K Portland has a new spot paying tribute to the Dodge brothers and the styles of their age and introducing the Dodge Challenger, a model designed to recall the spirit that led their business in its early years.

The spot, titled “Ballroom — They Dreamed Big”, adds a nostalgic sheen to the era of Fitzgerald’s Gatsby; the release calls it “an imaginary tale of John (Tyler Bryan) and Horace (Joe Coffery) Dodge celebrating their success with friends 100 years ago.”

Looks like quite the pre-Prohibition shindig.

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Now You Can Put Faith in Your Facebook Friends on Bing

CP+B has rolled out its latest spots for Bing, this time showing how your Facebook friends can help you with your decisions while dillydallying on Microsoft’s search engine.  Electro-funk-meisters Chromeo provide the score with their track “Hot Mess” for this new, Roman Coppola-directed campaign, which we think tells us that we really can’t make up our own minds and we should trust our Facebook friends with our lives. Ok, got it. Second spot and credits after the jump.

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