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Posts Tagged ‘Zoe Neuman’

Zulu Alpha Kilo Mangles History to Promote Interac e-Transfer

Zula Alpha Kilo created a new campaign for Interac, promoting their e-Transfer service with a comical website containing historical parodies of various time periods.

The website has three videos featuring Dr. Trapasso, “Doctor of Money Transferology, a man who has dedicated his life to studying money.” Trapasso takes the viewer on a tour of three historical time periods where his mangled historical accounts demonstrate the “perils of archaic money exchange” in attempts at humor that mostly fall flat. One of these, featured above, features Leonardo da Vinci’s failed attempts at getting reimbursed for a pizza he fronted for Michelangelo. The other two videos are in much the same goofy vein, with accounts of the first Olympic games and the westward expansion of Canada.

“People resist change,” exaplains Shari Walczak, Executive Planning Director at Zulu Alpha Kilo. “We know that consumers are not in love with cheques as a form of payment. However, we are creatures of habit and need to be reminded that there’s a better way to exchange money other than cheques or cash,” said Shari, completely ignoring the existence of debit transactions.

Zulu Alpha Kilo’s campaign also includes “video pre-rolls, standard and rich media banner ads, along with paid and organic social media support to tease audiences with the absurdity of these stories” and will run until the spring. The creative is supported with a national digital media campaign handled by Media Experts, as well as a French adaptation for the Quebec marketplace developed by TANK. Stick around for credits and “Let The Games Begin” after the jump.  Read more

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Copywriting: Creative Ad Writing

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Zulu Alpha Kilo’s ‘Proof of Santa’ App Raises Money for Make-A-Wish Canada

If you’re looking for ways to “prove” to your young one that Santa is real, you should check out Zulu Alpha Kilo’s free “Kringl” app.

The app allows parents to create their own personal Christmas video scenes, which they can then share on YouTube, Facebook or Twitter. Users begin by selecting one of five Santa vignettes, then film a chosen location, and finally insert Santa, adjusting for lighting and size so that he fits seamlessly into the scene. They can then show their children Santa’s magical visit, dispelling any doubts the kids may feel about Saint Nick’s existence. The free app also collects donations for Make-A-Wish Canada, for those in the giving spirit. It’s a cute idea, and hopefully people will be pleased enough with the app that they’ll feel compelled to donate.

Check out the above video to see a preview of the app in action, along with a variety of adorable responses. Credits after the jump.  Read more