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Target Ad Awfully Derivative of Oren Lavie’s “Animated in Bed”

The original, called Animated in Bed, by Oren Lavie.

Target colour &#151 Every colour you can dream of by The Campaign Palace, Melbourne(see production cred below)

Product: Target Colour 2009
Client: Target (Brent Liebenberg)
Agency: The Campaign Palace, Melbourne
Creative Directors: Gerhard Myburgh
Creative: Jacqui Paterson
Production Company: PRODIGY
Creative: Jessica Harold
Director: Dael Oates
TV Production: Fiona Gillies
Exec Producer: Jonathan Samway
Account Management: Jayne Driver
DOP: Peter Eastgate
Account Management: Georgie Brown
Animator Designer: Matt Boug
Account Management: Laura Bathurst
Animators: Lewis Morley
Marketing Analyst: Belinda Symes, Brian Carlin, Marianne Kevric

Two “copy” stories in one day. What did we do to deserve this?

More:
Which Came First: The Grasshopper or the Bank

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!