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Target Ad Awfully Derivative of Oren Lavie’s “Animated in Bed”

The original, called Animated in Bed, by Oren Lavie.

Target colour &#151 Every colour you can dream of by The Campaign Palace, Melbourne(see production cred below)

Product: Target Colour 2009
Client: Target (Brent Liebenberg)
Agency: The Campaign Palace, Melbourne
Creative Directors: Gerhard Myburgh
Creative: Jacqui Paterson
Production Company: PRODIGY
Creative: Jessica Harold
Director: Dael Oates
TV Production: Fiona Gillies
Exec Producer: Jonathan Samway
Account Management: Jayne Driver
DOP: Peter Eastgate
Account Management: Georgie Brown
Animator Designer: Matt Boug
Account Management: Laura Bathurst
Animators: Lewis Morley
Marketing Analyst: Belinda Symes, Brian Carlin, Marianne Kevric

Two “copy” stories in one day. What did we do to deserve this?

More:
Which Came First: The Grasshopper or the Bank

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