TBWA Loses Their Lion

AIweight.preview.jpg

Today is all about scandal. There was the Carat email screw-up and Obama Vs. Wal-Mart and now, TBWA has been stripped of their Lion for their work on Amnesty International. Why? Not because it only ran once in some small outlet, but because the entry did not appear in media between the required deadline of 1 March 2007 and 30 April 2008 and so is ineligible. No shit.

Naturally, the Cannes Festival took action after the fact. Terry Savage, chairman of the festival, said

“To be clear, some ads were withdrawn during the judging process whilst other entries are going through a similar checking process. It is important for the advertising and the awards industry that entries made comply fully with the rules and spirit of the Festival.”

Ha. Ha. Ahahahahahaha. Please Savage. Save the drivel. Everyone knows you guys check that stuff after someone else makes a big stink about it. You guys are working after the fact all the time. No pre-festival vetting of ads, means “post mortem” action is their only option and gosh darn it, they are sticking to that policy.

[source]
[image source]

More: See all news for TBWA here.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.