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TBWA Loves Copying Music Videos

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Adding to the list of work coming out of TBWA that looks like music videos you’ve already seen is this Pedigree spot (after the jump). Let me start by saying the ad itself is fun to watch and for that reason it will do well. But of course like all things in advertising, it’s derivative of another work.


This time it’s a video from Vitalic. Last time it was Pepsi’s RefreshEverything campaign, which looked almost exactly like work from Japanese band Sour.

Another musically-based “rip-off” was the 52nd Annual Grammys work, which as a commenter pointed out is a “BLATANT RIP OFF of Rock and Roll Hall of Fame campaign ‘RockImmortal’ done by Sapient in 2009…only thing different is the real-time feeds and visualization.” (emphasis commenter’s)

Via Creativity

Agency: TBWA, Toronto
Creative Director: Mark Biernacki
Copywriter: Mark Biernacki
Creative Director: Steph Mackie
Art Director: Steph Mackie
Producer: Margaret John
Sound: Joey Serlin
Editor: Chris Parkins
Flame Artist: Mike Bishop
Director: Bob Purman
Director of Photography: Bob Purman
Production Company: Imported Artists Film Company

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