TBWA\Toronto has rolled out “Weather,” the second of three spots in the agency’s Nissan Juke campaign (“Dread” being the first). Directed by Psyop, the ad seems like its parodying the ending of The Lord of the Rings trilogy, what with the whole dropping something into the fiery volcano to save the world bit. The only thing missing is Frodo in the driver’s seat.
Apparently, Juke’s all-wheel drive system is powerful enough to withstand any form of weather and save a city from annihilation, thus meriting it urban legend status alongside Bloody Mary, the Jersey Devil and, um, Candyman. Too bad the car’s design isn’t all that intimidating. See credits after the jump.
Chief Creative Office: Jack Neary
Copywriter: Graeme Campbell
Group Account Director: Richard Phillips
Account Director: Trevor Byrne
Production Company: Psyop
Psyop Creative Director: Laurent Ledru
Visual Effects: MassMarket
Executive Producer: Christine Schneider
Producer: Leighton Greer
VFX Supervisor: Kyle Cassidy
Animation Supervisor: Dan Vislocky
PreViz Supervisor: Matt Connolly
Composite Supervisor: Shahana Kahn
Modeling Supervisor: Andy Kim
Matte Painting Supervisor: Matt Conway
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