PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

TBWA\Paris Raises Awareness for Amnesty International France

TBWA\Paris, Amnesty International France’s advertising agency for 10 years, has a new ad for the organization, which is celebrating its 35th anniversary.

The 1:55 film, entitled “Pens,” uses a clever visual device to tell the story of an unnamed protestor. The protestor is arrested, detained and abused, but released following thousands of petitions for his release. Set to a soundtrack performed by Paolo Nutini, with a short, stirring excerpt from Charlie Chaplin’s The Dictator, the spot champions Amnesty’s process of mobilization via the signatures of its supporters. “Pens” is a clear expression of Amnesty Frances’s ““your signature is more powerful than you think” slogan and a powerful encapsulation of what the organization stands for. Stick around for credits after the jump.

Credits 
Amnesty International France Representatives: Bertin Leblanc, Arnaud Humblot

Agency Representatives: Anne Vincent, Laure Lagarde et Isabelle Dray

Creative Directors: Philippe Taroux et Benoit Leroux

Artistic Director: Ingrid Varetz

Copywriter: Ingrid Varetz

Head of TV: Maxime Boiron

TV Producer: Amer Zoghbi

Sound: Else / Olivier Lefebvre, Benoit Dunaigre, Philippe Mineur et Ferdinand Huet

Music: Paolo Nutini / Dave Nelson & Charlie Chaplin

Production Company: Troublemakers.tv / James Hagger, Aurelie Chevalier, Cecile Alvarez, Charles-Philippe Bowles, Thomas Bidart

Director: Onur Senturk

Co-Production and Post-Production: One More / Benjamin Darras, Johnny Alves, John Meunier, Nicolas Larrouquere, Romain Bouileau

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!