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TDA Gets Creepy for Firstbank

TDA Boulder has a new ad for Firstbank highlighting the bank’s free checking entitled “Bargain Dummy.” If ventriloquism freaks you out, stay clear of this one.

In the spot, Firstbank’s free checking is contrasted with a less promising free giveaway. A man at a yard sale holds up a ventriloquist dummy and asks, “How much is this?”

“Oh, that’s free” replies the seller. When the man inquires what’s wrong with it, the woman replies, unconvincingly, “Nothing.” As the man walks away with the dummy on his shoulder, the dummy’s eyes shift and look around. “Free isn’t always a good thing,” says a voiceover, accompanied by eerie music, “except when it comes to free checking at Firstbank.”

The creepy 30-second spot is aimed at the 16-39 audience and will run on all broadcast networks, with an emphasis on sports and primetime, as well as more than 20 cable channels, including AMC, ESPN, Comedy Centeral, and USA Network. “Bargain Dummy” will also live online on sites such as EPSN, Pandora, Hulu, Yahoo, and Tremor, where it is sure to creep out unsuspecting site visitors. The geo-targeted online buy includes Colorado, Pheonix, Arizona, and Palm Springs, Califronia. Stick around for credits after the jump.

Credits:

AD: Austin O’Connor
CW: Dan Colburn
CD: Jeremy Seibold
Agency Prod.: Susan Fisher
ECD: Jonathan Schoenberg

Prod. Co.: MJZ, Los Angeles
Dirs.: The Perlorian Brothers
D.P.: Marten Tedin
Exec Prod.: Scott Howard
Line Prod.: Brady Vant Hull

Editorial/Post: Cosmo Street Editorial, Santa Monica
Editor: Katz
Asst. Editor: John Bradley
Prod.: Jamie Perritt

Color Correct: Company 3, Los Angeles
Telecine Operator: Mike Pethel
Mix/Sound Design: Lime Studios, Santa Monica
Engineer: Zac Fisher

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