The folks at TDA_Boulder, who have given us everything from “Birth Control Day” to Steven Seagal baiting over the years, have now added Noodles & Company to their client roster. As you can probably deduce with your Sherlock Holmes-like intuition, Noodles & Co. is a restaurant chain that specializes in, yes, noodles, that currently spans 300 restaurants in 26 states, coast-to-coast. TDA_Boulder picked up agency of record duties without a review, though selection was managed by Noodles & Company EVP, marketing Dan Fogarty.

TDA’s first order of business for Noodles, which is based not too far away in Bloomfield, CO, is a brand repositioning for the chain dubbed  “Your World Kitchen,” which will include OOH, radio, digital, print, in-store advertising and of course, social media marketing. First work from TDA for new client will break on Jan. 21, while we’ve been told “the good stuff” won’t be launched until February. Guess we’ll just have to wait in breathless anticipation for that one.

Noodles & Company’s previous AOR was Carmichael Lynch, which originally won the business back in the fall of 2008.